SAN DIEGO, CA--(Marketwire - May 22, 2012) - BillMyParents, Inc. (OTCQB: [ BMPI ]) (OTCBB: [ BMPI ]) -- the Responsible Teen Spending Company -- has entered into a partnership with leading Consumer-to-Consumer (C2C) social marketing platform, Extole. BillMyParents will incorporate Extole's Refer-a-Friend program to existing initiatives promoting the reloadable prepaid BillMyParents SpendSmart™ MasterCard^® card for teens.

"Refer-a-Friend creates an opportunity for our customers to even more fully engage with the BillMyParents SpendSmart card," said Mike McCoy, Chairman and Chief Executive Officer of BillMyParents. "Recommendations from a trusted source are always the most powerful. This will help us grow our loyal user base while rewarding families for referring our card to their personal network, and both the current and new cardholders will benefit."

Designed specifically to help teens develop smarter spending habits, the BillMyParents SpendSmart™ MasterCard^® card helps families manage the flow of money and track spending together. Current subscribers will be able to participate in the Refer-a-Friend program by sending invitations to friends and family via email, Facebook and Twitter. When a referral results in new card membership, both parties will receive a $10 reward.

"BillMyParents is an innovative way for students and parents to work together to responsibly manage spending," said Angela Bandlow, Vice President of Marketing for Extole. "The Extole social referral program is an ideal way for BillMyParents to grow its subscriber base, enabling happy customers to spread the word about its service by referring friends and family, while receiving rewards."

For more information, please visit: [ www.BillMyParents.com ]

About BillMyParents
BillMyParents, Inc. (OTCQB: [ BMPI ]) (OTCBB: [ BMPI ]), the responsible teen spending company, offers a solution for parents who want to help their teens develop smart spending habits. The BillMyParents SpendSmart MasterCard card is the instantly trackable, reloadable MasterCard prepaid card that lets parents and teens track spending in real time. Features include the ability to instantly lock, unlock and reload the card at any time; text alerts to parents and teens showing real-time transaction details with each purchase; and the freedom and security of a MasterCard prepaid card without the risk of overdrafts, accruing debt or affecting credit scores. BillMyParents provides parents with a modern way to help teach their teens financial responsibility, when it counts. For more information, please visit [ www.BillMyParents.com ].

The BillMyParents SpendSmart MasterCard card is issued by University National Bank pursuant to license by MasterCard International Incorporated. MasterCard is a registered trademark of MasterCard International Incorporated.

About Extole
Extole is the leading Consumer-to-Consumer Social Marketing Platform, enabling brands and agencies to turn their customers into social advocates. Extole powers social referral programs, promotions, testimonials, and robust social analytics for more than 200 brands, helping them grow sales, increase traffic and awareness, and gain critical insights. Customers include Kate Spade New York, J. Hilburn, AAA, Shutterfly, New York Times, and SkyMall. Extole is a privately held company based in San Francisco, California. For more information, please visit [ www.extole.com ]

Certain statements contained in this press release are "forward-looking statements" within the meaning of federal securities laws, including, without limitation, anything relating or referring to future financial results and planned business activities. Such statements are inherently subject to risks and uncertainties, which include, without limitation, those in Company reports filed with the SEC. The Company can give no assurance that such expectations will prove correct. Future events and actual results could differ materially from those statements.