VANCOUVER, BRITISH COLUMBIA--(Marketwire - May 18, 2012) -Digital Shelf Space Corp. (the "Company" or "DSS") (TSX VENTURE:DSS)(OTCQX:DTSRF) announced today that Ian Baker-Finch, 1991 British Open champion, seventeen (17) time winner on the PGA TOUR and CBS professional golf analyst will be the host for the new TOURAcademy Home Edition DVD golf instructional series. The TOURAcademy Home Edition DVD series features world-class instructors from the TOURAcademy delivering a comprehensive 8-week practice program incorporating fundamentals and techniques that are used by the top golf professionals on the PGA TOUR today.

"Having played for many years as a professional on the PGA TOUR and having seen pretty much every golf instructional product on the market over that time, I am excited to be a part of this innovative TOURAcademy Home Edition golf instructional DVD series," said Mr. Baker-Finch. "The world-class instructors from the TOURAcademy have put together what I feel is the most comprehensive 8-week practice program on the market today and it is a program that can be delivered directly into the homes of golfers around the world. The product is designed for golfers of every level to improve their game by learning to practice properly like the professionals."

Production of the TOURAcademy Home Edition was completed over 8 days between April 9^th and April 17^th in Ponte Vedra, Florida. Filming took place at the Home of THE PLAYERS Championship, backdrop to the PGA TOUR headquarters, and perhaps the most famous golf course in the world, TPC Sawgrass. The new product is slated for release early this summer.

"We are ecstatic to have Mr. Baker-Finch as the host of the new TOURAcademy Home Edition DVD golf instructional series," said Dave Bogart, SVP Business Development and Production for DSS. "Mr. Baker-Finch brings both his experience as a PGA TOUR professional and his knowledge as a professional golf analyst for CBS to compliment the phenomenal programming provided by the world-class instructors of the TOURAcademy."

About TOURAcademy

Based in Ponte Vedra Beach, Florida, Golf Experiences, LLC has been operating golf academies on a nationwide basis since 1992, including the PGA TOUR's TOURAcademy^® at World Golf Village in St. Augustine, FL. With skill development programs specifically designed for golf enthusiasts of all ages and ability levels, the Academy has earned a favorable reputation for providing the highest-quality of golf instruction available. Instruction programs range from golf schools, private lessons, specialty clinics, junior programs and corporate events. TOUR Academies are located nationwide in many desirable golf destinations including Ponte Vedra Beach, FL; St. Augustine, FL; Scottsdale, AZ; and San Antonio, TX. The Golf Experiences team is managed by an impressive staff comprised of professionals with years of experience in the businesses of golf instruction, golf travel and corporate entertainment.

About Digital Shelf Space Corp.

Digital Shelf Space is an independent creator, producer and distributor of home entertainment content targeted at the fitness and sports instruction market. Digital Shelf Space's overall content partnership strategy is to align itself with world-class, global brand partners. For more information visit [ www.digitalshelfspace.com ] and to view our flagship project with Georges St-Pierre, visit [ www.gsprushfit.com ].

ON BEHALF OF THE BOARD

Jeffrey Sharpe, President & CEO

Forward Looking Statements

This news release contains "forward-looking information" within the meaning of the Canadian securities laws. Forward-looking information is generally identifiable by use of the words "believes", "may", "plans", "will", "anticipates", "intends", "budgets", "could", "estimates", "expects", "forecasts", "projects" and similar expressions, and the negative of such expressions. Forward-looking information in this news release include statements about the production, marketing, distribution and timing of release of a direct-to-home DVD golf instructional series marketed under the TOURAcademy® brand name; the scope of distribution of such DVD golf instructional series; statements about the intention to complete and the details concerning a private placement offering; Digital Shelf Space's home entertainment content and online delivery technology.

In connection with the forward-looking information contained in this news release, Digital Shelf Space has made numerous assumptions, regarding, among other things, our delivery platform and the use of celebrity fitness products. While Digital Shelf Space considers these assumptions to be reasonable, these assumptions are inherently subject to significant uncertainties and contingencies.

Additionally, there are known and unknown risk factors which could cause Digital Shelf Space's actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information contained herein. Known risk factors include, among others: Digital Shelf Space may not produce a direct-to-home DVD golf instructional series in the time frame contemplated, or at all; a direct-to-home DVD gold instructional series may not generate anticipated revenue for Digital Shelf Space; the private placement offering may not close or close on the terms currently contemplated by Digital Shelf Space, or at all; reliance on the health and marketability of celebrity fitness talent in productions owned by Digital Shelf Space; the creation and sale of new products and services under the RUSHFIT brand may or may not come to fruition, actual results from the use of celebrity fitness products may differ substantially from anticipated results; the substantial investment of capital required to produce and market video and entertainment productions, limitations imposed by our financing abilities, unpredictability of the commercial success of our programming, difficulties in integrating technological changes and other trends affecting the entertainment industry.

A more complete discussion of the risks and uncertainties facing Digital Shelf Space is disclosed in Digital Shelf Space's Filing Statement dated November 16, 2010 and continuous disclosure filings with Canadian securities regulatory authorities at [ www.sedar.com ]. All forward-looking information herein is qualified in its entirety by this cautionary statement, and Digital Shelf Space disclaims any obligation to revise or update any such forward-looking information or to publicly announce the result of any revisions to any of the forward-looking information contained herein to reflect future results, events or developments, except as required by law.

Contributing Sources

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