Sourcefire Named to CRN'S 2012 5-Star Partner Programs Guide
April 03, 2012 09:01 ET
Sourcefire Named to CRN'S 2012 5-Star Partner Programs Guide
Annual Guide and 5-Star Designation Identifies the IT Channel's Strongest Partner Programs
COLUMBIA, MD--(Marketwire - Apr 3, 2012) - Sourcefire, Inc. (
"The companies listed in CRN's 2012 Partner Programs Guide represent a comprehensive list of the best channel programs in the market today," said Kelley Damore, VP and Editorial Director, for UBM Channel's CRN. "The 5-star award is reserved for vendors that understand that a successful partnership does not rely solely on the technology. By offering their partners tools, education and regular updates, vendors on this list go above and beyond traditional support to ensure a mutually beneficial partnership."
Sourcefire's [ Global Security Alliance Channel Partner Program ] was designed with the success of partners in mind, providing the marketing resources and channel enablement programs that let partners further strengthen customer relationships and loyalty to establish true win-win relationships.
"We seek to arm our partners with a great program, products and a strategic vision to grow their businesses around. What's more, our program has always sought to treat partners as equals in a way that makes ease of doing business an ongoing priority," said Chris Peterson, Senior Vice President of Worldwide Channels, Services, and Support at Sourcefire. "For this reason we take pride in CRN's 5-Star Partner Program recognition as efforts, such as the rollout of our Agile Security vision, our continual investments in training and education and the significant increases in partner market development funds, have all begun to pay dividends for our valued partners."
In building the list, UBM Channel Research developed a methodology in which vendors are assessed on information provided in their completed applications. The objective criteria takes into account each vendor's investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support and communication.
The 2012 Partner Programs Guide and 5-Star Partners listing will be featured on CRN.com and in the March 2012 issue of CRN.
About Sourcefire
Sourcefire, Inc. (
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About UBM Channel: ([ www.ubmchannel.com ])
UBM Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With over 30 years of experience and engagement, UBM Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. UBM Channel is a [ UBM ] company. To learn more about UBM Channel, visit us at [ www.ubmchannel.com ].