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PHILADELPHIA--([ BUSINESS WIRE ])--Virtual Piggy, Inc. (OTCBB: VPIG), an innovator in safe-online youth purchasing, today announced that they have entered into an agreement to provide their e-commerce service tochildrenas education and entertainment media company Super Sprowtz, LLC.

"Weave been strategically aligning ourselves with companies that share our goal of trying to improve familiesa quality of life through entertainment and education."

[ Super Sprowtz ]as range of educational multi-media products including, plush toys, books, video games and apps will be available to purchase through their website using Virtual Piggy as a payment option which is fully compliant with the Childrenas Online Privacy Protection Act (COPPA).

aAdding Virtual Piggy to our payment options helps our customers have a healthy balanced checkbook,a said Super Sprowtz Founder and CEO Radha Agrawal. aBeing able to offer our young customers a way to purchase items on our site that is fully COPPA compliant is really important to us.a

Virtual Piggyas unique and secure payment method prompts children to enter their username and password and if their purchase matches the parameters their parents set up for them, the payment goes through without them having to enter any personal information.

aWe are very excited to add Super Sprowtz to our growing list of online retail partners,a said Jo Webber, Virtual Piggy CEO and Founder. aWeave been strategically aligning ourselves with companies that share our goal of trying to improve familiesa quality of life through entertainment and education.a

Super Sprowtz teaches kids about healthy eating, fitness and sustainability, using innovative programs and advanced methodologies to transform the eating, exercise and nutrition habits of children.

About Virtual Piggy, Inc.

Virtual Piggy, Inc. is the first e-commerce solution that enables kids to manage and spend money within a parent-controlled environment. The technology company delivers online security platforms designed for the Under 18 age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Childrenas Online Privacy Protection Act (aCOPPAa) and similar international childrenas privacy laws. Virtual Piggy enables the Under 18 audience to play, transact and socialize in a secure online environment guided by parental permission, oversight and control. The company is based in Philadelphia, PA and on the Web at: [ www.virtualpiggy.com ]

About Super Sprowtz

Super Sprowtz LLC is a nutrition education media company based in New York, New York, which features super-powered vegetable characters that inspire kids to eat healthier through adventure, story and play. Since its inception in 2010, Super Sprowtz has affected thousands of children through its 360-degree multi-platform program, which includes books, plush toys and other branded consumer products, videos, games, live performances, school curriculum, mobile app and upcoming television show.