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Golden Flake Snack Foods Launches Mobility Solution to Crunch $200K in Costs


Published on 2012-01-18 09:20:50 - Market Wire
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Golden Flake Snack Foods Launches Mobility Solution to Crunch $200K in Costs -- BIRMINGHAM, Ala., Jan. 18, 2012 /PRNewswire/ --

Golden Flake Snack Foods Launches Mobility Solution to Crunch $200K in Costs

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Handheld mobile devices powered by AT&T allow company to place orders and track inventory in real time

BIRMINGHAM, Ala., Jan. 18, 2012 /PRNewswire/ -- How do you find an enterprise [ mobility solution ] that is designed to increase efficiency, boost morale and cut paper-related costs? Just ask Golden Flake Snack Foods.

The Birmingham, Ala.-based company with more than 3,000 employees, found such a solution with handheld computers running on the [ AT&T ]* mobile broadband network and 24/7 live remote support from [ AT&T Tech Support 360 ](SM). Placed in the hands of nearly 600 sales representatives, whose job it is to closely monitor retail customers' shelves and keep fresh products stocked, the new devices have improved Golden Flake's ability to be faster, more efficient and accurate in their production and delivery of snack food products.

Key facts:

  • AT&T announced today an agreement with Golden Flake Snack Foods to equip their sales force with Intermec CN3e handheld computers.
  • An AT&T SIM card connected to the AT&T [ mobile broadband network ] allows the devices to remotely synchronize with database computers at Golden Flake's headquarters in real time, allowing them to purchase an optimal amount of potatoes and other ingredients while at the same time helping Golden Flake better provision for the freshness of their products on retail shelves.
  • AT&T also provides Golden Flake with [ AT&T Tech Support 360(SM) ], which offers 24/7 live remote support for a myriad of technical issues ranging from printer drivers to [ Wi-Fi ] connectivity and a variety of operating systems and hardware.
  • Golden Flake had previously used a handheld device with a 25K modem, on a network with limited bandwidth. Only 10 to 12 sales representatives could sync their devices at a time and the process took between five and 10 minutes to complete. Upload times had to be scheduled; sometimes as late as 10 p.m.
  • Device sync time has been reduced to two minutes or less.
  • In addition to increased speed, efficiency and improved customer service – Golden Flake estimates an anticipated annual savings of $200,000 due to reduced paper usage.

 

Quote:
"Not only are our customers ecstatic that we're heading into the 21st century, but our sales reps are excited about getting a little extra sleep too," said Patty Townsend, CFO of Golden Flake Snack Foods. "These new handheld computers are a positive investment in our company's future and we're already beginning to see the benefits in terms of time and paper saved, in addition to increased employee satisfaction."

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T
AT&T Inc. (NYSE: [ T ]) is a premier communications holding company and [ one of the most honored companies in the world ]. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries.  It also offers advanced TV services under the AT&T U-verse® and AT&T │DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. 

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at [ http://www.att.com ].  This AT&T news release and other announcements are available at [ http://www.att.com/newsroom ] and as part of an RSS feed at [ www.att.com/rss ]. Or follow our news on Twitter at [ @ATT ].


© 2012 AT&T Intellectual Property. All rights reserved. Mobile broadband not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

 

SOURCE AT&T Inc.

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