KIRKLAND, WA--(Marketwire - Jan 10, 2012) - Market Leader (NASDAQ: [ LEDR ]) (http://www.MarketLeader.com), a leader in online marketing and technology solutions for real estate professionals, today announced that its innovative Market Insider product will be integrated into select products for all current and future real estate professional customers.

This move comes after thousands of new and existing customers began using Market Insider in mid-2011 to brand themselves as the neighborhood expert, keep prospects coming back to their website, and drive greater loyalty and sales from customers and referrals.

"Market Leader continues to integrate my most important sales, marketing and technology functions into a single platform," said Brenda Stewart, a Market Leader customer and real estate professional with taffeco Real Estate in Salida, Calif. "This makes it easier for me to get work done and get back into the field with my customers."

Market Insider engages home buyers and sellers with customized, up-to-date reports of home sales, trends, demographics and side-by-side statistics on their favorite neighborhoods. This detailed, local market data is available for consumers to browse on the agent's website, and can also be sent via monthly e-newsletters.

"We are thrilled with the excitement over this product as well as the results it is producing every day for our customers," said Sarah Daniels, chief marketing officer of Market Leader. "This is a great way to help our customers be even more successful throughout 2012."

Market Insider provides four key benefits to real estate professionals:

• Generate more leads from their website: Market Insider provides valuable information to consumers, all provided on behalf of local real estate agents to drive more website visitors and more registered leads.
• Brand themselves as the neighborhood expert: Home sellers have access to objective, local market data to help them know the right time to list. Home buyers can explore different neighborhoods, all in an agent-branded experience.
• Engage contacts with constant touch: Automated and personalized eNewsletters enable agents to continually engage prospects and clients with valuable local market information and insider tips on buying and selling a home.
• Replace costly stand-alone alternatives: Market Insider includes seamless integration with Market Leader's website, lead generation, and CRM, enabling agents to address all their marketing needs in one solution and eliminate costly stand-alone solutions.

To learn more about Market Insider, please call 1-888-810-7080 or visit www.marketleader.com/marketinsider.

About Market Leader

Market Leader, founded in 1999, provides innovative online technology and marketing solutions for real estate professionals across the United States and Canada. The company serves more than 100,000 real estate agents, brokerages and franchisors, offering complete end-to-end solutions that enable them to grow and manage their businesses. Market Leader's subscription-based [ real estate marketing software ] -- including websites, contact management, a marketing center, and lead generation services -- helps customers generate a steady stream of prospects, plus provides the systems and training they need to convert those prospects into clients. In addition, the company's national consumer real estate sites, including www.realestate.com, give its customers access to millions of future home buyers and sellers, while providing consumers with free access to the information they seek.

For more information on Market Leader visit www.MarketLeader.com.