NEW YORK, NY--(Marketwire - Nov 7, 2011) - Augme Technologies, Inc. (OTCBB: [ AUGT ]) ("Augme") ("the Company"), a technology and services leader in interactive media marketing that offers the only patented and innovative end-to-end mobile marketing platform, today announced that it has appointed E.W. ("Sandy") Purcell to serve on the Company's Board of Directors and as a member of the Audit Committee of the Board. The Company also announced that David Reese has resigned his position as a Director and member of the Audit Committee to pursue other opportunities.

Mr. Purcell has significant experience involving the valuation of businesses and the securities that comprise their capital structures, and he has advised numerous hedge funds and private equity sponsors regarding the valuation of their portfolio assets. He has structured, negotiated and completed complex financial and capital transactions in many industries, including transportation, financial services, technology, telecommunications, energy, aviation, consumer products and industrial products. Recently, Mr. Purcell established a Financial Institutions Group in Europe that has been involved in major bank assignments.

"We are very pleased to welcome Sandy Purcell as an independent member of our Board of Directors and a member of the Audit Committee," stated Paul Arena, Chief Executive Officer of Augme Technologies, Inc. "Sandy's extensive and global experience with asset valuations, complex financial transactions and capital structures should contribute greatly towards our ability to take advantage of growth opportunities within the rapidly evolving mobile marketing industry."

"I look forward to working with management and other board members as Augme develops and navigates a path towards leadership within an industry that is forecast to experience rapid growth over the next several years," commented Mr. Purcell. "The manner in which capital and strategic transactions are structured will be critical to the Company's success in this quest, and I hope to help management maintain the flexibility necessary to optimize results and maximize shareholder value."

E.W. ("Sandy") Purcell
Mr. Purcell is a Senior Managing Director, Head of International Financial Advisory Services (FAS) and Co-Head of Asia Business in Houlihan Lokey's London office. He is responsible for building out the European FAS business through major offices in London, Paris and Frankfurt. From 1997 to present, Mr. Purcell has been employed with Houlihan Lokey, and in 2010 he became Co-Head of the firm's Asian Business, with offices in Tokyo, Hong Kong, and Beijing, and an investment in an India-based subsidiary focused on southeast Asia. As the Head of International Financial Advisory Services, he has management responsibility for valuation, financial advisory, and opinion services for clients involved in domestic and cross-border transactions. He has also been involved in providing fairness and capital adequacy opinions on numerous U.S. and European transactions.

For nearly 40 years, Houlihan Lokey has provided investment banking services and earned international distinction in mergers, acquisitions, financings, financial restructuring, financial opinions and valuations.

Mr. Purcell holds a bachelor's degree in economics and finance from the University of Florida and earned his M.B.A., with concentrations in finance and statistics, from the University of Chicago. He is a member of the Institute of Directors (IoD), the Confederation of British Industry (CBI) and the Association of Corporate Growth (ACG). He is also a member of the Valuation Special Interest Group of the Institute of Chartered Accountants in England & Wales (ICAEW), the Society of Share and Business Valuers and the Business Valuation Association.

"We would also like to express our sincere appreciation for David Reese's contributions as a Board member and wish him well in his future business endeavors," concluded Arena.

About Augme Technologies, Inc.

Augme Technologies, Inc. (OTCBB: [ AUGT ]) provides strategic services and mobile marketing technology to leading consumer and healthcare brands. Its platforms, including AD LIFE™, have provided measurable successes across an industry-leading 130,000+ campaigns for such clients as Macy's, MillerCoors, Nestle, KFC, and Clear Channel. Augme's offerings allow marketers, brands, and agencies the ability to plan, create, test, deploy, and track mobile marketing programs across every mobile channel, including SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Augme's platforms facilitate consumer brand interaction and the ability to track and analyze campaign results. Using its own patented device-detection and proprietary mobile content adaptation software, AD LIFE™ solves the mobile marketing industry problem of disparate operating systems, device types, and on-screen mobile content rendering. Augme also provides business to consumer utilities including national mobile couponing solutions, strategic mobile healthcare tools, custom mobile application development, and consumer data tracking and analytics. In addition to AD LIFE™, Augme acquired the assets of Hipcricket, Inc. and Jagtag, Inc. and licenses the digital broadcast platform BOOMBOX®. Augme is headquartered in New York City, with operations in Seattle, Atlanta, Dallas, Los Angeles, Chicago, Tucson and London. For more information, visit [ www.augme.com ].

Augme Technologies, Inc.™, Augme™, AD LIFE™, BOOMBOX®, AD SERVE™ and the Augme logo are trademarks of Augme Technologies, Inc. All rights reserved. 2009-11.

Forward-Looking Statements

This release includes forward-looking statements. All statements regarding our expected future financial position, including management's revenue guidance, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth in Augme's Form 10-K for the year ended February 28, 2011 and more recent reports and registration statements filed with the SEC. Augme Technologies, Inc. is under no obligation (and expressly disclaims any such obligation) to update or alter such forward-looking statements, whether as a result of new information, future events or otherwise.