LONDON and SAN FRANCISCO, CA--(Marketwire - Oct 27, 2011) - Velti (NASDAQ: [ VELT ]), the leading mobile marketing and advertising technology provider for brands, advertising agencies, mobile operators and media, today announced its selection by Vodafone UK to drive the operators' next generation of loyalty programs in the UK. The opportunity is open to all 6 million Vodafone pay-as-you-go customers.

Srini Gopalan, Consumer Director for Vodafone UK, said: "Vodafone Freebee Rewardz is yet another reason why customers are choosing Vodafone on pay-as-you-go. It's a unique scheme as we're giving our customers something more than just discounts and customers can take part with whatever pay-as-you-go phone they have."

Velti leveraged its knowledge of consumer behaviour to produce a solution that focused on long-term rewards, encouraging customer loyalty. Understanding consumer behaviour is essential for building deeper, emotional relationships between operators and customers.

Every time pay-as-you-go customers refill their account balances, they will receive a text giving them a voucher code. If customers want to redeem this voucher, they go online to 'grab' an instant reward or bank them as 'grow' points in order to save up for something bigger. Vodafone UK and Velti have teamed up with brands such as Thorntons, Blockbuster, Fitness First, and more to provide top prizes.

Menelaos Scouloudis, Chief Commercial Officer at Velti, said: "Customer retention and ARPU stimulation is vital for operators especially in the pre-paid market where competition is increasingly fierce. By understanding who the customers are and the nature of their relationship with Vodafone UK, the operator is able to provide a more personalised and therefore rewarding experience."

Vodafone UK is the only operator to currently offer this type of loyalty scheme in the UK and has also integrated social media into the campaign in order to increase its effectiveness. Customers can share prizes with their friends and family on Facebook.

About Velti

Velti is the leading global provider of mobile marketing and advertising solutions for brands, advertising agencies, mobile operators and media. Velti's technology platform enables targeted promotions, analysis, and ongoing customer relationship management via mobile devices. Velti plc is a Jersey-registered company and trades on the NASDAQ under the symbol VELT. For more information, visit [ www.velti.com ].

Velti®, the Velti logo, mGage® and 5ML™ are trademarks of Velti Plc.