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HP Helps Designers Create Fabric Patterns,;; Compelling Videos on aProject Runwaya

^{Published on 2011-09-09 16:51:42 - Market Wire}
 

NEW YORK--([ BUSINESS WIRE ])--HP (NYSE:HPQ) today announced it is pushing the boundaries of fashion and technology integration with a first-of-its-kind team design challenge from HP and Intel that aired tonight on Lifetime Televisiona™s Emmy® Award nominated aProject Runway.a

"Thanks to HP for creating this challenge and for helping designers get to their vision."

For the first time in the history of the series, designers were asked to produce a comprehensive runway show by creating one-of-a-kind patterns and garments as well as a video backdrop to accompany the production. Designers worked together in groups to create a cohesive collection, merging their design aesthetics and the unique fabrics they designed on [ HP TouchSmart desktop PCs ].

aOnce you see the vision in your head, eyes and heart, todaya™s designers can translate their dreamland through computerland.The challenge allowed designers to use amazing products to bring their creativity to life a" starting from pattern to collection to fashion show.Ia™m so excited to see the results,a said Betsey Johnson, fashion designer. aThanks to HP for creating this challenge and for helping designers get to their vision.a

In this episode, [ HP video cameras ] were used to produce films that became a visual backdrop for the judged runway show. [ HP TouchSmart desktop PCs ] allowed designers to create individual patterns and edit video footage using effects such as kaleidoscope to add visual intrigue. The pocket-sized [ HP Veer ] smartphone kept teams connected on the go throughout the challenge.⁽¹⁾

aThis challenge gave me the opportunity to demonstrate my cohesive design vision by contributing to everything from the original fabric pattern to the video production. Using innovative technology allowed me to elevate my work and ultimately brings me one step closer to creating a collection for the tents at New York Fashion Week,a said Anya Young Chee, winner of the HP and Intel design challenge.

aThe HP and Intel aPattern Makinga™ episode has become a aProject Runwaya™ staple, with last yeara™s challenge winner, [ Mondo Guerra ], using bold plus-sign fabric to create one of the most emblematic garments of the series,a said Lance Still, executive vice president, Promotions and Integrated Marketing, The Weinstein Company.

HP has been on the forefront of fashion and technology since its unveiling of the HP Mini Vivienne Tam a[ digital clutch ]a notebook PC, followed by relationships with other fashion trendsetters, such as a[ Project Runway ]a and a[ Sex and the City 2 ].a

Technology on the show

This season, aProject Runwaya designers also use the latest[ HP EliteBook Tablet PCs ] with[ second-generation Intel® Corea" i7 processors ] to create winning designs. Trading up for this digital sketchpad allows designers to use a pen or touch technology to create custom designs for each challenge in unlimited colors and styles, and make modifications with ease.

The winning designer of season nine will receive a $50,000 prize package from HP and Intel to create his or her own vision and run a business.

Online and on the runway

aProject Runwaya fans can visit the HP and Intel Brand Boutique on [ www.mylifetime.com/hp ] to learn about an array of technology and tap into their inner creativity. Fans also can participate in the aOn the Runway Sketching Challengea with guest judge Mondo Guerra from season eight.

For more design entertainment, tune into Designer Showdown, a digital design series featuring four young designers competing to create fashionable garments using the latest HP technology. The designer who wows the judges panel a" made up of celebrities and fashion veterans a" and wins the series will have the opportunity to pitch designs to industry pros and take home a suite of HP technology.

In addition, HP is extending the runway fashion experience to enthusiasts at home with Mall World, a virtual-reality game featuring designers and the HP technology seen on the show. Users can shop the latest designs in the virtual store or relive the challenges with a virtual fashion show. Additional information is available at [ www.facebook.com/hpplay ].

About aProject Runwaya

Hosted by supermodel and fashion maven Heidi Klum, the hit series Project Runway provides budding designers with an opportunity to launch their careers in fashion, under the watchful eyes of mentor and Liz Claiborne Chief Creative Officer Tim Gunn and judges Michael Kors and Nina Garcia. 2010a™s number one rated and most watched reality program on ad-supported cable among Women, Project Runway was recently nominated for an Emmy® Award in the Outstanding Reality-Competition Program category, won a 2011 GLAAD Media Award for Outstanding Reality Program and also was nominated for a Criticsa™ Choice Television Award in the Reality-Competition Program category.

Project Runway is produced by The Weinstein Company, Bunim-Murray Productions and Full Picture. Executive producers include Bob and Harvey Weinstein (Co-Chairmen of The Weinstein Company), and Meryl Poster of The Weinstein Company, Jon Murray and Sara Rea of Bunim-Murray Productions, Heidi Klum, and Jane Cutler and Desiree Gruber of Full Picture Entertainment. Barbara Schneeweiss oversees the production on behalf of The Weinstein Company. Rob Sharenow, Gena McCarthy and David Hillman of Lifetime also executive produce. The Weinstein Company (TWC) was created by Bob and Harvey Weinstein, the brothers who founded Miramax Films Corporation in 1979. TWC is a multi-media company that officially launched on October 1, 2005.

About The Weinstein Company

The Weinstein Company (TWC) was created by Bob and Harvey Weinstein, the brothers who founded Miramax Films Corporation in 1979. TWC is a multimedia company that officially launched on Oct. 1, 2005.

About Lifetime

Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television®, Lifetime Movie Network®, Lifetime Real Women® and Lifetime Digitala" are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The worlda™s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure at the convergence of the cloud and connectivity, creating seamless, secure, context-aware experiences for a connected world. More information about HP is available at [ http://www.hp.com ].

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