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De Hypotheekshop Gains Sales and Marketing Efficiencies with QlikView for iPad

^{Published on 2010-11-18 05:10:36 - Market Wire}
 

RADNOR, Pa.--([ BUSINESS WIRE ])--Few sectors of the economy were harder hit by the recent global recession than the financial industry. To cope, De Hypotheekshop, a leading mortgage advice provider in the Netherlands, turned to QlikView from QlikTech (NASDAQ:QLIK) to provide real-time visibility into its sales and marketing processes on the iPad. As a result, the organization has experienced a 30% increase in its sales conversion rate, a 15% decrease in marketing spend, and a 10% average per branch cost savings due to increased organizational efficiencies and transparency.

"On the iPad, QlikView offers incredibly intuitive operation with the added bonus of the devicea™s awow factor,a™ which makes people want to try it out"

De Hypotheekshop operates independently of any financial organization, offering their mortgage advisory services through a network of 180 franchise locations serving more than 15,000 clients annually. To address their franchisesa™ need for real-time access to market and sales data, De Hypotheekshop consulted with QlikView partner HippoLine, who delivered a Business Intelligence solution for iPad that aggregated third-party data sources with company information for a comprehensive view of the customer that has changed the sales landscape for the organization.

aOur ability to get an instant, 360-degree view of clients, the market, margins and the market potential of branches has yielded tremendous cost efficiencies. Improved insight into customersa™ demographic profiles has resulted in an increase in sales conversions, marketing campaigns produce less waste because we know precisely how to target customers and branches are able to focus actively on their costs. The availability of real-time management information through QlikView has resulted in everything our organization needed: a clear picture for everyone,a commented Patrick Nelissen, Franchise & Formula Manager at De Hypotheekshop.

To address user acceptance and adoption, Nelissen and his team decided to deploy the new QlikView applications on Apple iPad. aOn the iPad, QlikView offers incredibly intuitive operation with the added bonus of the devicea™s awow factor,a™ which makes people want to try it out,a continued Nelissen.

aCompanies normally have to invest time and money in user adoption programs, but this has not been necessary. From a budgetary perspective, the choice for QlikView on the iPad was easily justified.a

Among the ways De Hypotheekshophas deployed QlikView:

• Branch Operations a" providing instant insight into the overall picture for all franchisee locations: costs, distribution channel, customer profiles, revenue and margins.
• Market Insight a" aggregating data from Dutch land register and statistics agencies as well as banking and insurance companies to design new products and services.
• Sales Enablement: increasing visibility into demographic information for improved understanding of customer needs.
• Sales Performance a" enabling real-time access for franchisees into the costs, revenue, margin and distribution channels of various products.
• Compliance Tracking a" allowing flexible reporting capabilities to address new government regulations around mortgage lending practices.

About De Hypotheekshop

De Hypotheekshop is a leading Dutch provider of high-grade mortgage advice with 180branches across the Netherlands. De Hypotheekshop operates independently of any financial institutions and serves more than 15,000 clients annually. For more information please visit [ www.hypotheekshop.nl ]

About QlikTech

QlikTecha™s powerful, accessible business intelligence solution enables organizations to make better and faster decisions. Its QlikView product delivers enterprise-class analytics and search with the simplicity and ease of use of office productivity software. The in-memory associative search technology it pioneered makes calculations in real-time enabling business professionals to gain insight through intuitive data exploration. Unlike traditional business intelligence products, QlikView can deliver value in days or weeks rather than months, years, or not at all. It can be deployed on premise, in the cloud, or on a laptop or mobile devicea"from a single user to large global enterprises. QlikTech (NASDAQ: [ QLIK ]) is headquartered in Radnor, Pennsylvania, with offices around the world and more than 16,000 customers in over 100 countries worldwide.

QlikTech and QlikView are trademarks or registered trademarks of QlikTech International AB. Other company names, product names and company logos mentioned herein are the trademarks, or registered trademarks of their respective owners.