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EAa?S Medal of Honor Sets Franchise Pre-Sell Record


Published on 2010-09-30 06:12:20 - Market Wire
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LOS ANGELES--([ BUSINESS WIRE ])--Anticipation for Medal of Honora" is heating up!Electronic Arts Inc. (NASDAQ:ERTS) today announced that Medal of Honor has set a new franchise record, hitting the highest number of pre-sell units in the franchisea™s 11-year history. This milestone positions Medal of Honor alongside EAa™s top pre-selling action games, and there is still one week remaining until the game hits retails shelves on Oct. 12. Co-developed by EAa™s Danger Closea" Studio in Los Angeles and DICE in Stockholm, Medal of Honor is a reboot of the storied first person shooter (FPS) franchise, now set in war-torn Afghanistan. The game introduces players to the Tier 1 Operator, an elite warrior and relatively unknown instrument of the U.S. Military that operates under the National Command Authority to take on missions no one else can handle.

"modern warfare shooters have a new contender"

Medal of Honor has been critically acclaimed worldwide for its action-packed gameplay, real-world authenticity and adrenaline-fuelled online multiplayer. With regards to gameplay, Kotaku said, amodern warfare shooters have a new contender" and GamesMaster in the UK said, aYoua™re constantly surging around on a wave of adrenaline.a With regards to the gamea™s realism, Joystiq said, aMilitary buffs will appreciate the game's incredible attention to detail.a The multiplayer game has been heralded by critics, with outlets such as GameSpy awarding Medal of Honor with "Best Multiplayer of E3 2010". All these accolades are summed up by Official Xbox Magazine who declared, aCall of Duty, meet your competition".

All of this momentum leads to the Oct. 12 launch and the release of the PC Multiplayer Open Beta* on Oct. 4. In preparation for the Beta, players are invited to download the client starting Oct. 1 to ensure easy and quick access on day one. Find out where to download the client at [ www.medalofhonor.com/pcopenbeta ]. The Medal of Honor Multiplayer Open Beta begins on Oct. 4 and will close on Oct. 7 at 11:59pm PST.

The Medal of Honor Multiplayer Open Beta features two new maps inspired by real world locations: Kunar Base and Shahikot Mountains. Kunar Base is played in the Sector Control multiplayer mode where two sides fight to control tactical sectors of the map. Shahikot Mountains is played in the tactical and objective-based CombatMission multiplayer mode where gamersbattle through a series of objectives to defeat the opposing team. Both modes pit teams of 12 players (total 24 players) against one anotherwith realistic destruction, tactical support actionsand a weapon customization system that generates hundreds of combinations.

Medal of Honor hits retail stores on October 12, 2010 in North America (October 15 in EU). To find out more about the game, please visit: [ www.MedalofHonor.com ]. Follow the game on twitter at: [ www.twitter.com/medalofhonor ] or become a fan on Facebook at [ www.facebook.com/medalofhonor ].

*Requires acceptance of Beta Agreement.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSa", EAa", EA Mobilea" and POGOa". In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is [ www.ea.com ]. More information about EA's products and full text of press releases can be found on the Internet at [ http://info.ea.com ].

EA, EA SPORTS, EA Mobile, POGO, Medal of Honor and Danger Close are trademarks of Electronic Arts Inc.

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