Science & Technology
Science and Technology
Science and Technology
Thu, June 3, 2010 Montavo Completes Testing of Virtual GeoFence Feature for Rev. 2.0 Release of mMAP(TM)
SEATTLE, WA--(Marketwire - June 3, 2010) - Montavo, Inc. (
The addition of the Virtual GeoFence technology to mMAP™ is a significant development for the platform. Consumers continue to demand more and more location-based information on sales, discounts, brand building messages, product launches, product information, coupons, and more for items and services from Manufacturers & Retailers on their mobile phones. The ability to geographically target mobile phone push messages and offers is a critical piece of functionality for small businesses to global/national brand advertisers and ad agencies.
What significantly differentiates Montavo's patent pending platform is its unique ability to deliver opt-in, targeted messages to consumers when they enter a specific geographic area that has been "virtually fenced" by a manufacture or retail advertiser, then in real-time, report back to the advertiser that the consumer who received the Virtual GeoFence mobile ad, purchased products and or services in a physical location store.
The true power of mMAP™ is demonstrated via the Montavo Mobile Ad Spend Speedometer™ dashboard reporting tool that in real-time supports an "ad spend to profit ratio" for ROI calculation of multi-channel mobile advertising campaigns. Advertisers that use the mMAP™ are able to confirm physical location in-store purchases made by consumers that have merely received ad impressions (push and or pull: search/discovery, display, text and or MMS) on their mobile devices. Additionally, the mMAP™ does not require any integration at the POS or codes/barcodes, no additional training of sales associates or interaction with the consumer or their mobile device, and also does not require physical hardware/software in the store. Montavo is the only mobile advertising provider to enable these capabilities for advertisers.
"Montavo has employed a market research process to prioritize the features and functionality for the platform," said Brook Lang, CEO of Montavo. "Feedback that we collected from consumers, advertisers and global ad agencies alike indicated that incorporating the ability to deliver targeted messages as a consumer enters an advertiser defined geographic location was critical, which drove us to escalate the priority of the GeoFence technology. We're very excited to see it working in a test environment and look forward to rolling it out with the public release of mMAP 2.0."
About Montavo, Inc.
Montavo, Inc.'s mMAP™ is a mobile marketing platform that integrates client side mobile device software with a mobile advertising network solution and ad distribution ecosystem. Montavo offers its solution to consumer focused advertisers (manufacturers and retailers from national brands to SMBs), wireless carriers, mobile handset manufacturers and mobile OS providers, personal navigation device (PND) manufacturers, automotive manufacturers, and other tier-one suppliers as either a white-labeled mobile application or as the Montavo branded mDealFinder.
Montavo's proprietary, patent-pending mobile advertising platform has been designed from the ground up to deliver the most relevant, location-based deals on products or services to consumers while providing rich real-time data and analytics on mobile ad campaign performance and ROI to advertisers that primarily sell their products in a brick and mortar setting.
Forward Looking Statements:
This press release may include "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations reflected in such forward-looking statements will prove to have been correct. Montavo's actual results could differ materially from those anticipated in the forward-looking statements. Montavo refers you to the cautionary statements and risk factors set forth in the documents it files with the Securities and Exchange Commission ([ http://www.sec.gov ]). The Company is under no obligation (and expressly disclaims any obligation) to update or alter its forward-looking statements, whether as a result of new information, future events, or otherwise.
For more information on Montavo, please refer to our website at [ http://www.montavo.com ].
