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Quepasa Announces DSM Ad Campaign on Behalf of Acapulco

^{Published on 2009-12-29 05:40:25 - Market Wire}
 

WEST PALM BEACH, FL--(Marketwire - December 29, 2009) - Quepasa Corporation (OTCBB: [ QPSA ]), one of the world's fastest-growing Latino social networks, announced that it will be conducing a campaign on behalf of Mexican tourist destination Acapulco, using its distributed social media product, Quepasa DSM. Quepasa DSM is a new viral ad product that allows advertisers and brands to target and distribute their marketing message across all social media sites.

The Acapulco campaign -- called "Acapulco Revealed" -- will invite Quepasa.com users to build their ideal vacation to Acapulco, based on four possible concepts: (i) Acapulco Nightlife; (ii) Acapulco Beaches; (iii) Acapulco Adventure; and (iv) Acapulco Culture. Vacation packages will be awarded to those contestants who most effectively share their Acapulco entry with friends and contacts across the web. The Municipality of Acapulco has already launched a community on Quepasa.com ([ www.quepasa.com/community/acapulcorevealed ]) and the "Acapulco Revealed" contest is scheduled to commence in late January 2010.

"The 'Acapulco Revealed' campaign aims to show the world the great diversity of attractions in Acapulco via a highly innovative online initiative," said Manuel Añorve Baños, president of the Municipality of Acapulco. "At the same time, we are pleased to count on the support of some of our leading hotels who also agree that the Quepasa campaign will help increase commerce in Acapulco."

"We believe our Quepasa DSM tool will facilitate authentic word-of-mouth marketing for Acapulco in addition to creating awareness with regard to local attractions such as adventure sports and archeological ruins," said John Abbott, Quepasa's CEO.

About Quepasa Corporation

Quepasa Corporation (OTCBB: [ QPSA ]), headquartered in West Palm Beach, FL with offices in Los Angeles, CA; São Paulo, Brazil; Scottsdale, AZ; Miami, FL; and Hermosillo, MX, owns Quepasa.com ([ www.Quepasa.com ]), one of the world's largest, trilingual, Latino social networks. Quepasa.com is an authentic Latino community that provides fun, interactive, and easy to use social tools, and rich multimedia content in English, Spanish and Portuguese to embrace Latinos everywhere, and empower them to connect online, compete in contests and games and share their interests, ideas, and activities.