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Media Alert: Unica and Experts From Forrester and Elsevier to Present Two Webcasts on Achieving Interactive Marketing Success

^{Published on 2009-11-30 05:40:24 - Market Wire}
 

WALTHAM, MA--(Marketwire - November 30, 2009) -

WHAT:

Webcast One: Achieving [ Interactive Marketing ] Success; featuring Shar Van Boskirk, vice president & principal analyst, Forrester Research and Andrew Hally, vice president, OnDemand product marketing, [ Unica Corporation ]

WHEN:

Tuesday, December 8, 2009; 1:00 pm Eastern Time

WHY:

This webcast will detail how marketers can improve results by better integrating the wealth of insight found in visitor behavior data with systems for email, site content, and other online marketing channels. Attendees will learn about:

 -- The factors that are influencing marketing spend to shift to interactive media, and how to plan for them in your organization -- Ways to step past the challenges of data management, integration, execution, and optimization -- The importance of integrating analytics and personalization into their website to drive business 

To register for the Achieving Interactive Marketing Success webcast, click [ here ] or visit [ https://unicacorp.webex.com/unicacorp/onstage/g.php?t=a&d=351172248 ].

WHAT:

Webcast Two: [ Web Analytics ] for Driving Your Entire Business (Not Just Your Website); featuring Angie Brown, web analytics manager, Elsevier and Akin Arikan, director, product strategy, Unica Corporation

WHEN:

Thursday, December 10, 2009; 12:00 pm Eastern Time

WHY:

This webcast will highlight:

 -- Ways that savvy web analysts can guide their businesses beyond web marketing -- Successful business practices for gathering data and leveraging it to make better decisions across all channels, including fixed and mobile Internet channels -- Tapping web analytics to refine sales and customer outreach efforts 

To register for Web Analytics for Driving Your Entire Business webcast, click [ here ] or visit [ http://register.webcastgroup.com/l3/?wid=0871210094996 ].

About Unica

Unica Corporation (NASDAQ: [ UNCA ]) is the recognized leader in [ marketing software ] solutions. Unica's advanced set of [ enterprise marketing management ] and [ on-demand marketing solutions ] empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of [ online and offline marketing ]. Unica's unique [ interactive marketing ] approach incorporates [ customer analytics ] and [ web analytics ], [ centralized decisioning ], [ cross-channel execution ], and integrated [ marketing operations ]. More than 1,000 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit [ www.unica.com ].

Note to Editors: Copyright 2009 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.