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Hauser Group: PureSpectrum, Inc. Signs Hauser Group as Agency of Record

^{Published on 2009-03-09 12:59:42, Last Modified on 2009-11-02 15:29:09 - Market Wire}
 

ATLANTA, GA--(Marketwire - March 9, 2009) - [ Hauser Group ], a national full-service marketing firm, has been selected as the agency of record for PureSpectrum Inc. (PINKSHEETS: [ PSPM ]), a technology company that has designed breakthrough technology to improve the performance of compact fluorescent lamps (CFL) and linear fluorescent lighting. Hauser Group has been retained to provide complete marketing support, which includes strategic brand planning and research, all creative facets, media planning and buying, public relations and events planning for consumer, trade and utility markets.

The account, which is for an undisclosed amount, was awarded to Hauser Group after a comprehensive review process and is set to commence immediately, with the first focus on the PureSpectrum dimmable CFL brand launch at Light Fair in New York on May 5th.

"Hauser Group is the perfect fit for marketing our corporation, our technology and our products," said Lee Vanatta, PureSpectrum President, CEO and Chairman. "The management team of Hauser Group is made up of individuals that have managed and grown some of the world's largest and most successful brands. The development possibilities for our technology are virtually limitless, and the launch and continued branding of this technology should be in the hands of strategic and creative experts who can accommodate our varied and multifaceted needs."

PureSpectrum selected Hauser Group to ensure the development of a strong brand image supported by a strategic plan communicated through all mediums to both consumer and trade audiences. This integrated marketing approach, for which Hauser Group is known, allows for companies to streamline their marketing efforts and ensures a uniform message is conveyed and complemented across all channels.

"We're excited about working with the sharp, innovative people at PureSpectrum and providing marketing for this breakthrough technology," said Larry Hauser, CEO of Hauser Group. "The enormous opportunity for Hauser is to have a world venue in which to apply our innovative thinking, and to be a valued partner in building a brand around a superior, high-performing, energy efficient, cost saving and eco-friendly family of lighting products. This technology will change the way people think of lighting their lives at home and where they work. Better technology for a better world... it's great to be a part of that."

ABOUT HAUSER GROUP

Hauser Group is a full-service, integrated advertising and marketing agency with offices in Atlanta and Savannah, Ga. Built on a distinct model of client management and creative approach, the company is defined by their senior-level professionals who are involved with every detail, from concept to campaign. Their combined experience building brands for some of the most notable companies in the world and their experience in top creative shops and client organizations has helped the 20-year-old company become a rising powerhouse in the marketing industry. Hauser Group provides advertising, branding, creative services, interactive marketing, media planning and buying, promotions, public relations, research and strategic planning services. More information about Hauser Group, including a list of its distinguished clients, can be found at: [ www.hausergroup.com ].

ABOUT PURESPECTRUM

PureSpectrum, Inc. is a technology company founded and headquartered in Savannah, Ga., that has developed breakthrough patent-pending ballast and dimming technology for artificial lighting. The company's mission stems from an awareness of the increasing urgency to encourage the adoption of energy efficient lighting solutions through superior performance. PureSpectrum continues its commitment to researching and developing technologies and products that satisfy consumer demand and meet energy conservation standards. For more information on PureSpectrum, please call (912) 961-4980 or visit [ www.purespectrumlighting.com ].

Call (912) 961-4980 for more information about PureSpectrum, Inc. or visit [ www.purespectrumlighting.com ] to see a short video featuring PureSpectrum's dimming technology compared to commercially available dimmable CFL bulbs. Please contact Shareholder Development Group at (770) 518-3449 or [ info@shareholderdg.com ] for investment information.

Key Web Addresses:

Hauser Group: [ www.hausergroup.com ]