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Auburn’s Summer Music Festival Returns to Town Square, Promises Live Music, Food, and Family Fun

The Auburn Daily News covered the much‑anticipated return of the town’s flagship cultural event, the Auburn Summer Music Festival, which will take place this weekend at the historic Town Square. According to the article, the festival is scheduled for Saturday and Sunday, 10 a.m. to 8 p.m., and features a mix of local, regional, and national performers, a farmer’s market, artisanal food stalls, and interactive art installations. The event marks the first time the festival has been held since the COVID‑19 pandemic forced a two‑year hiatus, and organizers say the lineup is their best yet.

A Vibrant Lineup

The headline act is the nationally touring indie‑rock group The Wanderers, who will kick off the Saturday night with a high‑energy set that fans expect will draw thousands. In addition to the headliner, the festival will host local acts such as the jazz trio Blue Horizon, the folk duo River & Stone, and the up‑and‑coming hip‑hop artist DJ Echo. Saturday’s schedule also includes a family‑friendly kids’ stage, where children can learn to play simple instruments and participate in sing‑along sessions.

Sunday’s main stage will feature the renowned blue‑grass band Highland Strummers, who are scheduled to perform an extended set from noon to 4 p.m. A surprise guest appearance by the award‑winning singer‑songwriter Eleanor Finch is also slated for the afternoon. The article notes that Finch’s performance will include a duet with The Wanderers, creating a once‑in‑a‑lifetime musical collaboration for the festival.

Culinary and Artisan Highlights

Beyond the music, the festival offers a diverse culinary experience. The article details that more than 25 food trucks will be on site, offering everything from vegan tacos and Korean barbecue to classic American burgers and Southern fried chicken. Local bakeries will provide sweet treats, while a craft beer pavilion will feature over 20 regional brews, each labeled with a unique story.

Artisans will display and sell handmade jewelry, pottery, and local artwork. The article notes that the craft market will occupy the northern end of the square, creating a distinct “market zone” that can be explored separately from the concert stages. In addition, a pop‑up art gallery will feature rotating exhibits from local painters, photographers, and mixed‑media artists.

Community Involvement and Sponsorship

The festival is a community‑driven event, organized by the Auburn Arts Council in partnership with the Auburn Chamber of Commerce. According to the article, the event is supported by several local businesses, including the Auburn Bank, which serves as the main sponsor, and the Auburn Historical Society, which is offering free guided tours of the square during the day.

Local schools and youth organizations are also participating. A segment of the festival will be dedicated to a youth arts showcase, featuring performances by students from Auburn High School’s choir and orchestra. The article highlights the role of volunteer coordinators from the Auburn Volunteer Association, who will help manage crowd control, safety, and logistics.

Tickets, Safety, and Accessibility

Tickets for the festival are available online through the Auburn City Events portal. The article recommends purchasing early to secure spots at specific performances, as some acts have limited capacity. Ticket prices range from $25 for general admission to $60 for VIP packages, which include priority seating, a backstage pass, and a souvenir bundle.

Safety measures will be in place, according to the article. The Auburn Police Department will provide a visible presence, while the Auburn Fire Department has a dedicated emergency response team on standby. The festival also offers a free on‑site medical tent staffed by certified EMTs.

The organizers have also addressed accessibility. The festival square has been upgraded to meet ADA standards, featuring ramps and wheelchair‑accessible stages. The article quotes festival director Maya Reynolds saying, “We’re committed to making sure everyone can enjoy the music and food, regardless of mobility.”

Community Impact and Economic Benefits

Local business owners are optimistic about the festival’s economic impact. The article reports that the Auburn Chamber of Commerce estimates the event will generate approximately $1.2 million in revenue for the city, a figure based on past festivals and projected visitor numbers. The event is expected to draw an estimated 30,000 attendees, many of whom will stay in nearby hotels, boosting occupancy rates.

A local restaurant owner, Carlos Mendez of “Mendez’s Tacos,” said, “The festival brings in a lot of foot traffic, and we’ve already seen a surge in orders for delivery during the event weekend.” This sentiment is echoed by several small businesses that have partnered with the festival to offer exclusive promotions and giveaways.

Final Thoughts

The Auburn Daily News article portrays the festival as a celebration of community, music, and local culture. The event’s return after a pandemic‑related pause is seen as a testament to Auburn’s resilience and artistic spirit. Readers can find more details on the festival’s website, where schedules, performer bios, and a full list of participating vendors are available. Links provided in the original article—such as the official Town Square event page, the Auburn Chamber of Commerce’s volunteer sign‑up form, and the ticketing portal—offer readers direct access to further information and resources.

As the festival approaches, the town’s residents and visitors are encouraged to plan ahead, explore the lineup, and enjoy a weekend of live music, culinary delights, and community pride.


Read the Full Auburn Citizen Article at:
[ https://auburnpub.com/life-entertainment/article_2ca6157d-b305-4496-ad40-bc0e885a976e.html ]