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Jennifer Davidson Named New CMO of AMPAS

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  Published in Science and Technology on Thursday, February 5th 2026 at 15:21 GMT by Deadline.com
      Locales: California, Washington, D.C., UNITED STATES

Los Angeles, CA - February 5, 2026 - The Academy of Motion Picture Arts and Sciences (AMPAS) announced today the appointment of Jennifer Davidson as its new Chief Marketing & Communications Officer. Davidson, a seasoned marketing executive with a proven track record in the entertainment industry, joins the Academy from IMAX, where she most recently served as Senior Vice President, Global Marketing. The announcement signals a strategic move by AMPAS to bolster its brand and expand its public engagement efforts as it navigates an increasingly complex media landscape.

Davidson's arrival comes at a pivotal time for the Academy. The Oscars, while still a globally recognized event, faces challenges in maintaining relevance with evolving viewership habits and the proliferation of streaming services. Recent years have seen fluctuations in ratings, prompting a re-evaluation of how the Academy presents itself and its awards to a broader audience. Davidson's expertise will be crucial in addressing these concerns and revitalizing the Oscars' cultural impact.

Prior to her tenure at IMAX, Davidson honed her skills at media giants NBCUniversal and Disney. Her experience spans a comprehensive range of marketing disciplines, including brand strategy, digital marketing, public relations, and corporate social responsibility - all areas now under her purview at the Academy. While details of her specific plans are still emerging, industry analysts anticipate a focus on leveraging digital platforms and creating more interactive experiences for fans. This could include expanding the Academy's presence on social media, developing immersive online content, and exploring new formats for the Oscars broadcast to capture younger demographics.

"Jennifer's track record of developing and executing impactful marketing and communications strategies across a range of media platforms is remarkable," stated Academy CEO David Rubin in a press release. "We are confident that she will be instrumental in shaping AMPAS's brand and driving our engagement efforts moving forward." This sentiment underscores the Academy's desire for a proactive and innovative approach to marketing - moving beyond traditional promotional tactics to build a year-round connection with movie lovers.

Davidson herself expressed her enthusiasm for the role. "I'm incredibly excited to join the Academy team and contribute to its vital work," she said. "The opportunity to help amplify the incredible stories and the talented individuals who bring them to life is a true honor." This suggests a commitment to celebrating the art of filmmaking and highlighting the contributions of the creative community.

Beyond the Broadcast: Expanding the Academy's Role

However, Davidson's role extends beyond simply promoting the annual Academy Awards. The Academy itself has been expanding its activities in recent years, becoming more involved in film preservation, educational initiatives, and supporting aspiring filmmakers. The new CMO will be responsible for communicating these efforts effectively, showcasing the Academy's commitment to the long-term health and sustainability of the film industry.

Observers point to the growing importance of AMPAS's Museum as a key area for marketing focus. The Academy Museum of Motion Pictures, which opened in 2021, aims to be a leading destination for film lovers and scholars. Davidson will likely be tasked with increasing museum attendance and expanding its reach through targeted marketing campaigns and digital experiences. This will necessitate a delicate balance between attracting a broad audience and maintaining the museum's reputation for scholarly rigor.

Furthermore, the Academy is increasingly under pressure to address issues of diversity, equity, and inclusion within the film industry. Expect Davidson to play a key role in communicating the Academy's initiatives in these areas, demonstrating its commitment to creating a more equitable and representative film community. This may include highlighting diverse filmmakers, promoting inclusive storytelling, and ensuring that the Academy's own membership reflects the broader population.

The appointment is effective immediately, and Davidson is expected to begin her work immediately, laying the groundwork for the 99th Academy Awards in 2027. The industry will be watching closely to see how her leadership shapes the future of the Academy and its role in the ever-evolving world of film.