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AMPAS Launches 'Academy Studios' for Year-Round Content

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  Published in Science and Technology on Thursday, February 5th 2026 at 14:26 GMT by Deadline.com
      Locales: California, UNITED STATES

AMPAS Doubles Down on Content Creation & Brand Expansion: Jennifer Davidson Leads New Academy Studios

Los Angeles, CA - February 5th, 2026 - The Academy of Motion Picture Arts and Sciences (AMPAS) today announced a significant strategic shift, solidifying its position not just as the presenter of the Oscars, but as a year-round content creator and storyteller. Jennifer Davidson has been elevated to Chief Marketing, Communications and Content Officer, and simultaneously, the Academy is launching Academy Studios, a dedicated production arm poised to deliver original programming beyond the annual awards ceremony.

This move signals a clear ambition: to leverage the Academy's unparalleled brand recognition and deep connection to the filmmaking world into a robust media entity. While the Academy has traditionally focused on preserving film history and celebrating cinematic achievement through the Oscars, this expansion indicates a desire to actively create that history and engage audiences throughout the year. The announcement, made this morning, has sent ripples through Hollywood, with industry observers noting the potential for AMPAS to become a significant player in the increasingly competitive streaming and content landscape.

Davidson, previously the Academy's SVP, Content and Partnerships, is a natural fit for the expanded role. Her experience at NBCUniversal before joining AMPAS in 2018 provides a strong foundation in content strategy and distribution. CEO Janet Yang praised Davidson's "integral part" in the Academy's recent successes, highlighting her deep understanding of the organization's mission and values. Yang believes Davidson's vision for Academy Studios will be crucial in expanding the Academy's reach and attracting new demographics.

But what exactly is Academy Studios? Details are emerging, painting a picture of a versatile production house. The stated focus is on developing and producing original content across a variety of formats - documentaries are expected to be a cornerstone, given the Academy's archival resources and commitment to film preservation. However, AMPAS is also setting its sights on scripted series and feature films, demonstrating an ambition that extends beyond non-fiction storytelling.

This isn't simply about creating prestige projects for film festivals. Academy Studios aims to reach audiences beyond the traditional Oscar viewership - a critical move in an era where capturing broader attention is paramount. This suggests a strategy geared towards streaming platforms and potentially even theatrical releases, though the latter seems less likely given the current market trends.

Several industry analysts predict Academy Studios will lean heavily into "behind-the-scenes" and "making of" documentaries, capitalizing on the intense public interest surrounding nominated films and filmmakers. Imagine a multi-part documentary series following the creation of a Best Picture winner, offering unprecedented access to the artistic and technical challenges faced by the creative team. This type of content would naturally align with the Academy's brand and appeal to cinephiles while also attracting a wider audience curious about the filmmaking process.

Furthermore, a scripted series exploring the history of the Academy itself, or biographical dramas focusing on iconic filmmakers, seems a likely avenue for exploration. This could provide a powerful way to celebrate the legacy of the film industry and connect with audiences on a more emotional level.

The timing of this launch is noteworthy. The streaming wars are evolving, with consolidation and a growing emphasis on profitability. AMPAS, with its strong brand equity and access to a vast network of industry professionals, is uniquely positioned to navigate this landscape. Rather than competing directly with the major streaming giants, Academy Studios could potentially partner with existing platforms, providing high-quality content that complements their existing libraries.

Davidson, in her statement, expressed her excitement about leading the charge in expanding the Academy's presence, emphasizing the "incredible opportunity" to showcase filmmaking excellence to a global audience. The challenge now lies in translating that vision into compelling and commercially viable content. The first projects from Academy Studios are expected to be announced in the coming months, and the industry will be watching closely to see how this ambitious new venture unfolds.