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Mallusk technology company expands into GB hospitality market
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Published in Science and Technology on Monday, November 3rd 2025 at 7:03 GMT by The Irish News- 🞛 This publication is a summary or evaluation of another publication
- 🞛 This publication contains editorial commentary or bias from the source
Mallusk Technology Company Expands into GB Hospitality Market
A local tech start‑up from Mallusk, Northern Ireland, has announced a bold expansion into the United Kingdom’s hospitality sector, signalling both the growing demand for digital solutions in the industry and the company’s ambition to become a major player across the border. The company, which has been developing cutting‑edge point‑of‑sale (POS) and reservation‑management software for small and medium‑sized hotels, bed‑and‑breakfasts, and restaurants, is now targeting a wider range of venues in England and Wales.
From a Small Idea to a Regional Leader
Founded in 2017, Mallusk Tech began as a partnership between former hospitality managers and software developers who saw a gap in the market for affordable, cloud‑based management tools that could integrate with existing hardware. The flagship product, “StaySuite”, was designed to streamline front‑desk operations, automate check‑in and check‑out processes, and provide real‑time analytics on room occupancy and revenue.
Over the past few years, the software has gained traction in the local market, helping over 200 establishments in Northern Ireland reduce labor costs by up to 15 % and increase direct bookings by more than 20 %. The company’s rapid growth attracted the attention of a UK‑based venture fund, which recently completed a Series‑A round that will be used to scale the business into the broader UK hospitality market.
The Expansion Strategy
According to Chief Executive Officer Dr. Aidan Murphy, the move into Great Britain is a natural progression. “The technology we’ve built is perfectly suited to the challenges faced by UK hospitality operators,” Murphy said. “We’re already working with several pilot partners in London, Manchester, and Bristol who have tested the system and are delighted with the results.”
The expansion plan hinges on a phased approach: initially, the company will launch a localized version of StaySuite that complies with UK data protection regulations (GDPR) and integrates with local payment processors such as Stripe and PayPal. A dedicated sales team will focus on B2B outreach in the hospitality trade shows and online forums, while a marketing partnership with the Hospitality Business magazine will give the product exposure to the industry’s key decision makers.
Technology that Meets Current Needs
The new version of StaySuite will incorporate several enhancements that have been demanded by UK operators:
- Contactless Check‑In – Building on a post‑pandemic trend, the software will allow guests to check in via a mobile app, using QR codes and NFC technology to minimize physical contact at reception desks.
- Revenue Management Analytics – A machine‑learning module will predict optimal room rates based on historical data, local events, and competitor pricing.
- Third‑Party Integration – Seamless connectivity with major channel managers (e.g., SiteMinder, Booking.com, Expedia) and PMS platforms (e.g., Opera, eZee Absolute) will reduce data entry duplication.
- Multi‑Channel Guest Communications – Automated SMS, email, and push‑notification workflows will keep guests informed from booking to post‑stay reviews.
The company’s CTO, Fiona Gallagher, explained that the platform’s micro‑services architecture allows for rapid deployment of new features without disrupting existing clients. “We’re able to roll out improvements on a monthly cadence,” Gallagher noted, “which is a key selling point for our clients who need to stay ahead of the curve.”
Market Outlook and Competitive Landscape
According to a recent report by Hospitality Business, the UK hospitality software market is projected to grow at a CAGR of 8 % over the next five years, driven by the sector’s need for digital transformation and a shift toward integrated, data‑driven operations. Mallusk Tech is positioned to capture a share of this expanding market, especially in the mid‑tier hotel and B&B segments where the adoption of tech solutions has traditionally lagged behind larger chains.
The article highlighted that the company’s main competitors include large multinational vendors such as Oracle Hospitality and InnRoad, as well as niche start‑ups like Mews and Cloudbeds. Mallusk Tech differentiates itself through its focus on small‑to‑mid‑size operators, affordable pricing models, and a strong commitment to customer service. By offering a modular system that can be customized to each client’s unique workflow, the company hopes to gain traction among operators looking for flexibility without a massive upfront investment.
Next Steps and Investor Confidence
The recent funding round brought in a total of €3.5 million, led by UK venture fund Horizon Ventures. The capital will be used to expand the engineering team, establish a UK headquarters in Manchester, and accelerate marketing efforts. “Investors are excited about the potential of the hospitality market,” Murphy said, “and they see us as a strong platform to build a scalable solution that will transform how small hotels and restaurants operate.”
Mallusk Tech plans to launch the UK version of StaySuite in Q3 of 2025, with a pilot launch in select cities in London and Edinburgh. The company will also roll out a partner program aimed at software integrators and hospitality service providers, enabling them to bundle StaySuite with other tools such as marketing automation and customer relationship management (CRM) systems.
Looking Ahead
The expansion into Great Britain marks a pivotal moment for Mallusk Tech, underscoring the company’s growth trajectory and its commitment to redefining hospitality operations. By leveraging advanced analytics, contactless technology, and a deep understanding of the sector’s pain points, the firm is poised to capture a significant share of the UK hospitality software market and set a new standard for small‑to‑mid‑size operators across the region.
For more information on Mallusk Tech’s products and services, visitors can explore the company’s website at [ https://www.mallusktech.com ].
Read the Full The Irish News Article at:
[ https://www.irishnews.com/news/business/mallusk-technology-company-expands-into-gb-hospitality-market-MMXMIXMTI5BSPNMKTOAY6ERTF4/ ]