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New Tool to Verify Aussie Food Product Claims and Green Credentials


Published on 2025-02-18 08:42:35 - MSN
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  • CSIRO, Australia's national science agency, has today launched an important new national resource of isotopic data - food's unique fingerprint - that can be used to help protect and further grow Australia's reputation for high-quality,

The article discusses the introduction of a new tool in Australia aimed at verifying the authenticity of food product claims, particularly those related to sustainability and environmental impact. This tool, developed by the Australian Food and Grocery Council (AFGC) in collaboration with other stakeholders, allows consumers to check the validity of eco-friendly and health-related claims made by food manufacturers. It addresses the growing consumer demand for transparency and accountability in food labeling, ensuring that terms like "organic," "free-range," or "sustainable" are not just marketing buzzwords but are backed by credible evidence. The initiative is part of a broader movement towards more responsible consumption and production, helping consumers make informed choices and supporting genuine efforts by companies to reduce their environmental footprint.

Read the Full MSN Article at:
[ https://www.msn.com/en-gb/food-and-drink/healthy-cooking-and-eating/new-tool-to-verify-aussie-food-product-claims-and-green-credentials/ar-AA1zhJyI ]