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How Volkswagen uses professional 'noses', and science, to perfect the smell of your new car

The article from MSN discusses how Volkswagen employs a unique blend of sensory science and professional expertise to craft the distinctive "new car smell" that customers experience. This process involves a team of "scent experts" or "professional noses" who meticulously select and combine various materials and chemicals to create an appealing aroma. These experts work alongside engineers and chemists to ensure that the smell not only evokes a sense of luxury and cleanliness but also aligns with the brand's identity. The scent is designed to be subtle yet memorable, enhancing the overall sensory experience of buying a new car. The article highlights how this attention to olfactory detail is part of Volkswagen's broader strategy to engage all senses, thereby creating a lasting impression and emotional connection with the vehicle.

Read the Full MSN Article at:
[ https://www.msn.com/en-za/technology/general/how-volkswagen-uses-professional-noses-and-science-to-perfect-the-smell-of-your-new-car/ar-AA1yIN4v ]