Science and Technology Science and Technology
Fri, February 14, 2025
Thu, February 13, 2025
Wed, February 12, 2025
Tue, February 11, 2025
[ Tue, Feb 11th ] - techUK
AI Action Summit: Day 4
Mon, February 10, 2025
Sun, February 9, 2025
Sat, February 8, 2025
Fri, February 7, 2025
[ Fri, Feb 07th ] - STAT
Signs of life at the CDC
Thu, February 6, 2025
[ Thu, Feb 06th ] - Vanguard
Solar power to the rescue
Wed, February 5, 2025
Tue, February 4, 2025
[ Tue, Feb 04th ] - Yahoo
Space Coast launch schedule
[ Tue, Feb 04th ] - NextBigFuture
Real Life Angry Birds
Mon, February 3, 2025

How Volkswagen uses professional 'noses', and science, to perfect the smell of your new car


//science-technology.news-articles.net/content/2 .. cience-to-perfect-the-smell-of-your-new-car.html
Published in Science and Technology on Sunday, February 9th 2025 at 23:42 GMT by MSN   Print publication without navigation

  • You think the smell in your new car is there by accident? Not at all. It's there by design. In fact, Volkswagen 'nose' exactly what they're doing when it comes to making their cars have that "new car" aroma.

The article from MSN discusses how Volkswagen employs a unique blend of sensory science and professional expertise to craft the distinctive "new car smell" that customers experience. This process involves a team of "scent experts" or "professional noses" who meticulously select and combine various materials and chemicals to create an appealing aroma. These experts work alongside engineers and chemists to ensure that the smell not only evokes a sense of luxury and cleanliness but also aligns with the brand's identity. The scent is designed to be subtle yet memorable, enhancing the overall sensory experience of buying a new car. The article highlights how this attention to olfactory detail is part of Volkswagen's broader strategy to engage all senses, thereby creating a lasting impression and emotional connection with the vehicle.

Read the Full MSN Article at:
[ https://www.msn.com/en-za/technology/general/how-volkswagen-uses-professional-noses-and-science-to-perfect-the-smell-of-your-new-car/ar-AA1yIN4v ]

Publication Contributing Sources