How Volkswagen uses professional 'noses', and science, to perfect the smell of your new car

Science and Technology Science and Technology

Mon, February 10, 2025

[ Mon, Feb 10th ] - WOPRAI

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[ Mon, Feb 10th ] - WOPRAI

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[ Mon, Feb 10th ] - WOPRAI

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[ Mon, Feb 10th ] - WOPRAI

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[ Mon, Feb 10th ] - WOPRAI

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[ Mon, Feb 10th ] - WOPRAI

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[ Mon, Feb 10th ] - WOPRAI

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[ Mon, Feb 10th ] - WOPRAI

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[ Mon, Feb 10th ] - WOPRAI

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[ Mon, Feb 10th ] - WOPRAI

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[ Mon, Feb 10th ] - MSN

Marco Jansen's mentality driving force to Season 3 Betway Player of the Season award

[ Mon, Feb 10th ] - MSN

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[ Mon, Feb 10th ] - MSN

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[ Mon, Feb 10th ] - Variety

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[ Mon, Feb 10th ] - Indiatimes

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[ Mon, Feb 10th ] - MSN

Trump doubles down on desire to make Canada 51st .. tasks Musk with investigating US military 'fraud'

[ Mon, Feb 10th ] - MSN

Trump asks US Treasury Dept to stop production of .. ays "Rip waste out of our great nation's budget."

[ Mon, Feb 10th ] - MSN

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[ Mon, Feb 10th ] - MSN

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[ Mon, Feb 10th ] - MSN

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[ Mon, Feb 10th ] - MSN

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[ Mon, Feb 10th ] - MSN

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[ Mon, Feb 10th ] - MSN

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[ Mon, Feb 10th ] - MSN

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[ Mon, Feb 10th ] - MSN

Spain: 'El 47' and 'La infiltrada' jointly win best film at 39th Goya Awards

[ Mon, Feb 10th ] - MSN

Complaint Filed Against Ranveer Allahabadia, Sama .. Others For Abusive Language On India's Got Latent

[ Mon, Feb 10th ] - MSN

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[ Mon, Feb 10th ] - Indiatimes

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[ Mon, Feb 10th ] - MSN

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[ Mon, Feb 10th ] - MSN

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[ Mon, Feb 10th ] - MSN

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[ Mon, Feb 10th ] - MSN

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[ Mon, Feb 10th ] - onmanorama

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[ Mon, Feb 10th ] - MSN

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[ Mon, Feb 10th ] - MSN

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[ Mon, Feb 10th ] - News4Jax

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[ Mon, Feb 10th ] - Tuko

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[ Mon, Feb 10th ] - FXStreet

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[ Mon, Feb 10th ] - MSN

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[ Mon, Feb 10th ] - MSN

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[ Mon, Feb 10th ] - MSN

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[ Mon, Feb 10th ] - WOPRAI

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[ Mon, Feb 10th ] - MSN

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[ Mon, Feb 10th ] - MSN

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[ Mon, Feb 10th ] - MSN

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[ Mon, Feb 10th ] - MSN

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[ Mon, Feb 10th ] - MSN

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[ Mon, Feb 10th ] - Tuko

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[ Mon, Feb 10th ] - WPBF

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[ Mon, Feb 10th ] - MSN

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[ Mon, Feb 10th ] - Reuters

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[ Mon, Feb 10th ] - Tuko

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[ Mon, Feb 10th ] - MSN

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[ Mon, Feb 10th ] - Tuko

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[ Mon, Feb 10th ] - MSN

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[ Mon, Feb 10th ] - MSN

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[ Mon, Feb 10th ] - fitnessvolt

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[ Mon, Feb 10th ] - Investing

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[ Mon, Feb 10th ] - MSN

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[ Mon, Feb 10th ] - thenightly

Australian news and politics live updates: Trump .. on steel, aluminium, price caps and Werribee vote

[ Mon, Feb 10th ] - MSN

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[ Mon, Feb 10th ] - Reuters

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[ Mon, Feb 10th ] - MSN

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[ Mon, Feb 10th ] - MSN

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[ Mon, Feb 10th ] - MassLive

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[ Mon, Feb 10th ] - Indiatimes

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[ Sun, Feb 09th ] - RepublicWorld

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[ Sun, Feb 09th ] - MSN

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[ Sun, Feb 09th ] - Indiatimes

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Dance-Inspired Fitness Routines: The Perfect Home Workout for Stay-at-Home Moms.

[ Sun, Feb 09th ] - MSN

How Volkswagen uses professional 'noses', and science, to perfect the smell of your new car

^{Published on 2025-02-09 23:42:34 - MSN}

You think the smell in your new car is there by accident? Not at all. It's there by design. In fact, Volkswagen 'nose' exactly what they're doing when it comes to making their cars have that "new car" aroma.

The article from MSN discusses how Volkswagen employs a unique blend of sensory science and professional expertise to craft the distinctive "new car smell" that customers experience. This process involves a team of "scent experts" or "professional noses" who meticulously select and combine various materials and chemicals to create an appealing aroma. These experts work alongside engineers and chemists to ensure that the smell not only evokes a sense of luxury and cleanliness but also aligns with the brand's identity. The scent is designed to be subtle yet memorable, enhancing the overall sensory experience of buying a new car. The article highlights how this attention to olfactory detail is part of Volkswagen's broader strategy to engage all senses, thereby creating a lasting impression and emotional connection with the vehicle.

Read the Full MSN Article at:
[ https://www.msn.com/en-za/technology/general/how-volkswagen-uses-professional-noses-and-science-to-perfect-the-smell-of-your-new-car/ar-AA1yIN4v ]

N@N

How Volkswagen uses professional 'noses', and science, to perfect the smell of your new car