How Volkswagen uses professional 'noses', and science, to perfect the smell of your new car

Show Science and Technology Publications

Tue, February 11, 2025

[ Tue, Feb 11th ]: MSN

Tiny water-based reactors could help pharmaceutical industry avoid toxic solvents

[ Tue, Feb 11th ]: Forbes

New Hampshire Bill Proposes Fewer Requirements For High School Graduation

[ Tue, Feb 11th ]: MSN

AZoNetwork Honors Women in STEM on the 10th Anniversary of IDWGS

Mon, February 10, 2025

[ Mon, Feb 10th ]: NextBigFuture

What Is the Game With Elon Bidding $97.5 Billion for OpenAI?

[ Mon, Feb 10th ]: WKTV

AI Wants to Fix Your Love Life. Can It Really Be Hacked?

[ Mon, Feb 10th ]: MLive

Without federal funding, Michigan youth STEM program suddenly shuts down

[ Mon, Feb 10th ]: Sky

What is the AI Action Summit in Paris and what outcomes can we expect?

[ Mon, Feb 10th ]: Vanguard

Saleeman Adedoyin Saleeman: A leading tech innovator with a purpose

[ Mon, Feb 10th ]: Invezz

MuskIt Launches Major 100M Token Buyback to Strengthen Utility and Drive Growth

[ Mon, Feb 10th ]: BBC

South Africa mourn di death of dia first female nuclear scientist wey die at 37

[ Mon, Feb 10th ]: BBC

South Africa mourns pioneering female nuclear scientist

[ Mon, Feb 10th ]: MSN

Oncocyte secures $29.1 million to advance FDA assay

[ Mon, Feb 10th ]: MSN

Tributes pour in following death of nuclear scientist, Senamile Masango

[ Mon, Feb 10th ]: MSN

Nuclear engineering firm moves into new Oxfordshire office

[ Mon, Feb 10th ]: MSN

Winner of InterswitchSPAK 6.0 receives ?15 million scholarship, other exciting prizes

[ Mon, Feb 10th ]: TechCrunch

AI pioneer Fei-Fei Li warns policymakers not to let sci-fi sensationalism shape AI rules

[ Mon, Feb 10th ]: MSN

Unused funds, stalled projects: Audit flags wasted potential of IMTech, Chandigarh

[ Mon, Feb 10th ]: MSN

Detroit robotics teams ready up for high stakes challenge

[ Mon, Feb 10th ]: Forbes

Alpha School: Using AI To Unleash Students And Transform Teaching

[ Mon, Feb 10th ]: MSN

Data science and AI: The twin engines powering the renewable energy revolution

[ Mon, Feb 10th ]: Forbes

Exciting Hotel Spa Treatments To Try In London

[ Mon, Feb 10th ]: MSN

Who is Nikhil Rajpal? All about the Indian-origin techie who is part of Elon Musk's DOGE team

Sun, February 9, 2025

[ Sun, Feb 09th ]: Newslaundry

50% more women in higher education in India, but fewer choose engineering, IT

[ Sun, Feb 09th ]: manilatimes

UTM Open and Distance Learning: Empowering Learners Globally

[ Sun, Feb 09th ]: Newsweek

Pete Davidson is 'Alien Ambassador' in Gordon Ramsay's Super Bowl LIX Ad

[ Sun, Feb 09th ]: MSN

The forgotten magic of CCD sensors: Why I won't give them up!

[ Sun, Feb 09th ]: MSN

Ending war is possible through local action, says Natalya Dinat at All India Science Conference

[ Sun, Feb 09th ]: ProPakistani

Science Ministry Defies Rightsizing Plan to Hire New Department Chief With Huge Salary

[ Sun, Feb 09th ]: MSN

Quantum sensing technology opens new doors in drug development

[ Sun, Feb 09th ]: MSN

Why Ultra Clean Holdings (UCTT) Is Skyrocketing So Far In 2025?

[ Sun, Feb 09th ]: NextBigFuture

Could DOGE End Individual Income Taxes and Eliminate the IRS?

[ Sun, Feb 09th ]: businessday

Top 10 African countries with the most military-age youth

[ Sun, Feb 09th ]: MSN

Space tech company looking to build the world's biggest pool in Cornwall

[ Sun, Feb 09th ]: MSN

Presi's Snigdha 1st woman researcher from West Bengal to go on Antarctic Ocean expedition

[ Sun, Feb 09th ]: MSN

How 'Companion's Subversive Approach to AI Succeeds On-Screen

[ Sun, Feb 09th ]: MSN

Civ 7: All Antiquity Age Unique Civic Trees & How To Use Them

[ Sun, Feb 09th ]: owensborotimes

KY VALOR places 100 veterans in jobs with Kentucky employers; Rep. Johnson helped shape initiative

Sat, February 8, 2025

[ Sat, Feb 08th ]: MSN

Presi's Snigdha 1st woman researcher from West Bengal to go on Antarctic expedition

[ Sat, Feb 08th ]: NDTV

CUSAT CAT 2025: Registration Begins, Check Details

[ Sat, Feb 08th ]: NextBigFuture

Cursor Grew to $100M in Annual Recurring Revenue in 12 Months

[ Sat, Feb 08th ]: MSN

Science Alive 2025 in downtown South Bend

[ Sat, Feb 08th ]: Couriermail

Blow as new H7 bird flu outbreak found days after Australia declared eradication

[ Sat, Feb 08th ]: MSN

'Aquapreneurs' are turning the tide on water pollution

[ Sat, Feb 08th ]: MSN

Meet JEE topper who is first to get 360 marks out .. to IIT Bombay, then decided to..., his name is...

[ Sat, Feb 08th ]: MSN

Mahama swears in 17 new Ministers, declaring no room for pomposity in his government

[ Sat, Feb 08th ]: NextBigFuture

Amazon Increase AI and Cloud Spending to $100 Billion in 2025

[ Sat, Feb 08th ]: MSN

NASA Successfully Tests Nuclear Fuel for Faster Mars Missions

[ Sat, Feb 08th ]: BBC

How big tech's ad systems helped fund child abuse online

How Volkswagen uses professional 'noses', and science, to perfect the smell of your new car

//science-technology.news-articles.net/content/2 .. cience-to-perfect-the-smell-of-your-new-car.html

Published in Science and Technology on Sunday, February 9th 2025 at 23:42 GMT by MSN
^{🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source}

You think the smell in your new car is there by accident? Not at all. It's there by design. In fact, Volkswagen 'nose' exactly what they're doing when it comes to making their cars have that "new car" aroma.

The article from MSN discusses how Volkswagen employs a unique blend of sensory science and professional expertise to craft the distinctive "new car smell" that customers experience. This process involves a team of "scent experts" or "professional noses" who meticulously select and combine various materials and chemicals to create an appealing aroma. These experts work alongside engineers and chemists to ensure that the smell not only evokes a sense of luxury and cleanliness but also aligns with the brand's identity. The scent is designed to be subtle yet memorable, enhancing the overall sensory experience of buying a new car. The article highlights how this attention to olfactory detail is part of Volkswagen's broader strategy to engage all senses, thereby creating a lasting impression and emotional connection with the vehicle.

Read the Full MSN Article at:
[ https://www.msn.com/en-za/technology/general/how-volkswagen-uses-professional-noses-and-science-to-perfect-the-smell-of-your-new-car/ar-AA1yIN4v ]