EA Sports NHL 13 Skates to New Franchise High in First Week

REDWOOD CITY, Calif.--([ BUSINESS WIRE ])--Electronic Arts Inc., (NASDAQ:EA) announced today a record-setting launch for [ EA SPORTS^T ]^M[ NHL13 ]. EA estimates that worldwide sell through for NHL 13 in its first week is up 9 percent* globally over last yearas previous franchise high, and fans are deeply engaged with the gameas new connected experiences.

"the best playing NHL of this generation"

Headlined by all-new True Performance Skating and EA SPORTS Hockey I.Q., NHL 13 offers an innovative new gameplay experience that definitively captures the speed, creativity and strategy of NHL hockey. NHL 13 also delivers brand new experiences that connect hockey fans to their friends and the real world of hockey with the all-new GM Connected and NHL Moments Live modes. Game Informer calls NHL 13athe best playing NHL of this generation,a and itas now available in retail stores across North America and Europe.

aNHL 13 has incredible new gameplay innovation, and itas the most connected NHL title weave ever created,a said Andrew Wilson, Executive Vice President of EA SPORTS. aWeare proud of this yearas game, and weare extremely happy to see our fans worldwide embracing it in record numbers.a

How fans are playing NHL 13*:

Since the launch of NHL 13, fans have created just under 50,000 of their own alternate versions of the NHL through the new GM Connected feature in NHL 13.
During the first week, the New York Rangers, Philadelphia Flyers and Pittsburgh Penguins were the most popular teams used across all game modes in NHL 13.
Fans have played over 3.7 million online games, or the equivalent of over 350 games a minute.
Fans have scored just under 5 million goals in the first week, dwarfing the 244 goals scored during the first week of the real 2011-2012 NHL regular season.

*Based on internal EA estimates

Assets:

To download assets, please visit the EA press site at [ http://info.ea.com ].

NHL 13 was developed at EA Canada in Vancouver and is rated E10+ by the ESRB and PEGI 12; visit [ www.esrb.org ] and [ www.pegi.info ] for more information. Become a fan of [ EA SPORTS NHL ] on Facebook at [ http://www.facebook.com/easportsnhl ] and follow us on Twitter via [ http://www.twitter.com/easportsnhl ].

For more information about EA SPORTS, including news, video, blogs, forums and game communities, please visit [ www.easports.com ] to connect, share and compete.

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sports through industry-leading sports videogames, including Madden NFL football, FIFA Soccer, NHLhockey, NBA LIVE basketball, NCAAFootball, Tiger Woods PGA TOURgolf, SSX^TM, and Fight Night boxing. For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit [ www.easports.com ].

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones, tablets and social networks. EA has more than 220 million registered players and operates in 75 countries.

In fiscal 2012, EA posted GAAP net revenue of $4.1 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Simsa", Madden NFL, FIFA Soccer, Need for Speeda", Battlefielda" and Mass Effecta". More information about EA is available at [ http://info.ea.com ].

EA SPORTS, The Sims and Need for Speed are trademarks of Electronic Arts Inc. Mass Effect is a trademark of EA International (Studio and Publishing) Ltd. Battlefield is a trademark of EA Digital Illusions CE AB. John Madden, NFL, NBA, NCAA, Tiger Woods, PGA TOUR and FIFA are the property of their respective owners and used with permission. aPlayStationa is a registered trademark of Sony Computer Entertainment Inc. Xbox 360 is a trademark of the Microsoft group of companies and is used under license from Microsoft. All other trademarks are the property of their respective owners.

NHL 13 is an Officially Licensed Product of the NHL and the NHLPA. NHLPA, National Hockey League Players' Association and the NHLPA logo are trademarks of the NHLPA. NHLPA.

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EA Sports NHL 13 Skates to New Franchise High in First Week