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HERMOSA BEACH, Calif.--([ BUSINESS WIRE ])--According to a recent industry report from EntryPoint Advisors, Virtual Piggyas safe e-commerce solution for youth under 18 is attractively positioned to benefit from increasing interest in payment platforms. They highlight several primary drivers:

• Increasing Activity In E-Commerce Space: E-commerce continues to see a healthy level of growth, particularly with increasing innovations in mobile payments and growth in mobile-commerce projected to be $10 billion (Internet Retailer).
• Current Lawsuits Against Industry Leaders: Recently, parents have initiated lawsuits against industry leaders, such as Apple and Facebook, contesting payment transactions entered into by children, exposing potential liabilities in delivering products and services to children.
• Virtual Piggy Is Complementary To Existing Platforms: Rather than displace existing payment systems,Virtual Piggy has the ability to enhance many current commerce platforms to leverage an attractive Under 18 segment and should therefore see quick adoption.

As a result, Virtual Piggyas COPPA compliant platform should emerge as the go to platform to drive access to the Under 18 market.

The full report can be found here:

[ http://virtualpiggy.com/investor.html ]

About Virtual Piggy, Inc.

Virtual Piggy, Inc. is the first e-commerce solution that enables kids to manage and spend money within a parent-controlled environment. The technology company delivers online security platforms designed for the Under 21 age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Childrenas Online Privacy Protection Act (aCOPPAa) and similar international childrenas privacy laws. Virtual Piggy enables the Under 21 audience to play, transact and socialize in a secure online environment guided by parental permission, oversight and control. The company is based in Hermosa Beach, CA and on the Web at: [ www.virtualpiggy.com ]

Safe Harbor Statement

All statements in this news release other than statements of historical facts are forward-looking statements within the meaning of the asafe harbora provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Although we believe that the expectations reflected in our forward-looking statements are reasonable, we can give no assurance that such expectations will prove to be correct. Such statements are not guarantees of future performance or events and are subject to known and unknown risks and uncertainties that could cause our actual results, events or financial position to differ materially and adversely from those expressed in such forward-looking statements. Such factors include, but are not limited to, our ability to raise additional capital, the absence of any operating history or revenue, our ability to attract and retain qualified personnel, our dependence on third party developers who we can not control, our ability to develop and introduce a new service to the market, market acceptance of our services, legislative, regulatory and competitive developments addressing licensing and enforcement of patents and/or intellectual property, general economic conditions, as well as other factors set forth under the caption "Risk Factors" in our Annual Report on Form 10-K for the year ended December 31, 2011 filed with the Securities and Exchange Commission, and other filings with the Securities and Exchange commission and other public documents and press releases.