An App for Every Business - Demand for ATamp;;T Mobile Enterprise Applications Platform Accelerates

^{Published on 2012-06-13 05:12:08 - Market Wire}
 

An App for Every Business - Demand for AT&T Mobile Enterprise Applications Platform... -- DALLAS, June 13, 2012 /PRNewswire/ --

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Organizations Look to AT&T for Customized Mobile Applications

DALLAS, June 13, 2012 /PRNewswire/ -- Transform a time-consuming business process. Engage customers on their mobile devices. Whatever the industry, whatever the scenario, [ AT&T ]* can help organizations create customized mobile applications through the [ AT&T Mobile Enterprise Applications Platform ] (MEAP).

More than ever before, demand for business-focused mobile applications is on the rise:

• ABI Research estimates that the number of worldwide [ enterprise mobile application ] and service users will exceed 600 million this year.(1)
• More than 27,000 AT&T business customers have adopted mobile applications.
• Revenue for AT&T MEAP more than tripled during 2011.
• 50 percent of AT&T MEAP customers purchase additional software or professional services from AT&T to build more mobile solutions.

In the last year, many businesses and organizations – including Eaton and the State of Michigan's Department of National Resources– have deployed applications through AT&T MEAP.

Searching and Selling Made Easier
For the sales team at Eaton, a power management company based in Cleveland, Ohio, AT&T MEAP has made it easier to search for and sell products from Eaton's catalog to customers in more than 150 countries. With their mobile app, Eaton Powersource, the company's sales force has information about Eaton's 200,000 hydraulic products right at their fingertips.  

"Eaton is committed to creating and maintaining powerful customer relationships," said Justin A. Kershaw, senior vice president and chief information officer - Industrial Sector, Eaton Corporation. "With the Eaton Powersource app, we can share technical specifications, competitor cross references, pricing information and more in a way that is easy and convenient, not only for our sales teams but also for our customers.

Packing More Fun into Camping Trips
Technology meets the great outdoors in an AT&T MEAP mobile app designed for the State of Michigan's Department of Natural Resources. To encourage more people to explore the area's expansive and beautiful park system, the state introduced the "MI Camping and Recreation Locator" application in July 2011. Since then, more than 29,000 outdoor enthusiasts have downloaded the mobile app to find information on campgrounds, hiking trails, visitor centers and events.

"Even during the camping off-season – any time after Labor Day– thousands of people have downloaded our mobile app. It's an easy way for anyone to find the nearest park or recreation area, whether they're Michigan residents looking to escape their daily routines or tourists searching for adventure," said Ron Olson, Chief of the Department of Natural Resources Parks and Recreation Division, State of Michigan.

"Time and time again, our AT&T MEAP customers show us that their creativity combined with our powerful platform can transform almost any idea into a mobile application," said Chris Hill, Vice President, [ Advanced Mobility Solutions ], AT&T Business and Home Solutions.

An IDC survey(2) of enterprise users revealed AT&T as the top choice for mobile application development, "with an outstanding 51 percent of the overall sample selecting AT&T." According to the report, "Companies recognized AT&T as a leader that they believe can most effectively deliver mobile application development services across multiple industry categories."

Businesses and organizations of all sizes can benefit from the deep industry experience of the [ AT&T Mobility Solutions Services ] (AT&T MSS) team, which provides solution architecture, application development and lifecycle management for AT&T MEAP and the entire AT&T portfolio of mobile solutions.

For more information, please watch a [ video ] highlighting these AT&T MEAP applications or visit the [ AT&T Mobile Enterprise Applications Platform web page ].

(1) ABI Research, Inc., "Enterprise Mobility Market Data," November 30, 2011.
(2) IDC, "Brand Recognition: U.S. Companies Rank AT&T, Verizon, and IBM as Top 3 Vendors for Mobile Application Development Services," January 2012, Doc. #232671.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T
AT&T Inc. (NYSE: [ T ]) is a premier communications holding company and [ one of the most honored companies in the world ]. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries.  It also offers advanced TV services under the AT&T U-verse® and AT&T │DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at [ http://www.att.com ].  This AT&T news release and other announcements are available at [ http://www.att.com/newsroom ] and as part of an RSS feed at [ www.att.com/rss ]. Or follow our news on Twitter at [ @ATT ].

SOURCE AT&T Inc.

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