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SYDNEY--([ BUSINESS WIRE ])--A new study released today by[ global interactive ]marketing providerExactTarget (NYSE:ET) found more than half of online Australian consumers interact with brands on Facebook, positioning Australian consumers 10 percentage points higher than American consumers.

"Australians are among the most actively engaged consumers on email, Facebook and Twitter that weave surveyed"

Based on a survey of more than 1,400 online Australian consumers (ages 18 and older), ExactTargetas[ Digital Down Under ]report is the latest research report in ExactTargetas[ Subscribers, Fans and Followers ]series to explore consumer behavior across email, Twitter and Facebook.

Key findings of the study include:

• Email
  • 96 percent of online Australian consumers subscribe to at least one email marketing program
  • 53 percent of consumers that subscribe to brandas email programs have made a purchase after receiving an email marketing message
  • 84 percent of consumers check email at least once per day
• Facebook
  • 55 percent of online Australian consumers interact with brands on Facebook
  • 16 percent of consumers on Facebook have made a purchase after receiving a marketing message on Facebook
  • 69 percent of Facebook users login at least once per day

• Twitter
  • 6 percent of online Australian consumers interact with brands on Twitter
  • 5 percent of consumers on Twitter have made a purchase after receiving a marketing message
  • 50 percent of followers always read posts from their favorite companies

Unveiled today before a sold-out crowd at ExactTargetas[ CONNECT ] Global Tour event in Sydney, theDigital Down Underresearchprovides marketers exclusive insight into consumersa online preferences and motivations for interacting with brands on email, Facebook and Twitter. The debut of the research follows similar ExactTarget studies in the U.S. and the U.K.

Key comparisons between the studies include:

• 71 percent of Australian consumers check email first thing in the morning, compared to 58 percent in the U.S.
• 46 percent of Australian consumers have engaged with brands on Facebook to receive discounts, compared to 52 percent in the U.K.
• 55 percent of Australian consumers have followed a brand on Twitter to stay up-to-date with a companyas products, services or offerings, compared to 35 percent in the U.K.

aAustralians are among the most actively engaged consumers on email, Facebook and Twitter that weave surveyed,a said Tim Kopp, ExactTargetas chief marketing officer. aOur newDigital Down Under research provides marketers ground-breaking insight into why Australians are engaging and how best to build effective interactive marketing.a

To download the new research, click[ here ].

The launch of ExactTargetas exclusive Australian research follows the company earningFacebook Preferred Marketing Developer status for Pages and Apps development. ExactTargetas suite of interactive marketing applications includes applications to power data-driven email marketing, mobile marketing, Twitter and Facebook engagement and Facebook Page publishing.

About ExactTarget

ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTargetas powerful suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven interactive marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. Headquartered in Indianapolis, Indiana with offices across North America and in Europe, South America and Australia, ExactTarget trades on the New York Stock Exchange under the ticker symbol aET.a For more information, visit[ www.ExactTarget.com ].