


KONGZHONG amp;; NVIDIA Cooperate to Create PC+ Mobile Games Feast
KONGZHONG & NVIDIA Cooperate to Create PC+ Mobile Games Feast -- BEIJING, April 16, 2012 /PRNewswire-Asia/ --
KONGZHONG & NVIDIA Cooperate to Create PC+ Mobile Games Feast
"Online games HD": The new nobility of online gaming and King of Graphics Chips work together to create PC+ Mobile Games feast
BEIJING, April 16, 2012 /PRNewswire-Asia/ -- China's leading mobile Internet company KONGZHONG Corporation (NASDAQ: [ KONG ]) and the world leader in visual computing technology industry NVIDIA officially announced the agreement on a strategic cooperation. The cooperation of the two sides in technology, channel and marketing will be implemented in PC online game and mobile online game areas.
After 10 years of development, online gaming in China has evolved into a dozen games available every day from the earlier resource-scarcity in the industry which produced dozens of games just annually. Nowadays, online game users have higher requirements on the game quality, particularly on the game's graphics and game play. They want visual effects of online games that can be compared with the graphic expressiveness of a console game.
With the help of NVIDIA's PhysX physics acceleration technology, the annual masterpiece of KONGZHONG <Kung-Fu Hero> launched in March 2012 fully demonstrates the new direction of online games and the applications of GPU in the future. The PhysX physics acceleration technology creates a fabricated effect and enables the in-game character's appearance to appear lively and vivid, enhancing the game's playability and fun. As the strategic cooperation grows closer, NVIDIA will provide KONGZHONG's under developed games with more advanced graphics processing technology, which will upgrade the graphics quality and open the online game HD experience to its users. Meanwhile, the improvement of the physics engine makes it possible for users to imagine more innovative game-play mode.
In addition to the technical cooperation, the two companies will also carry out wider cooperation in channel and marketing, including in-game design, promotion of hardware package, client pre-install and media resource sharing etc. Meanwhile, KONGZHONG is able to make more game players realize NVIDIA and its brand image. The first large-scale cooperation project of the two sides is 3D war game
KONGZHONG and NVIDIA will also work together in the mobile game area to create more mobile game masterpieces. KONGZHONG Corporation, as a domestic mobile gaming premier leader, has accumulated a wealth of development and operation experience as well as channel resources both in the early era of Java and now also on the IOS or Android platform. Recently, KONGZHONG has acquired Nuomina, the well-known developer of cross-platform mobile game engine Handymo. Handymo engine supports all smart phone platforms, including IOS, Android and HTML5. Smart phones' MMO games and other smart phone games developed by Handymo can dramatically reduce the costs of development. Based on this engine, Nuomina currently has developed a number of successful games on Android and IOS, including
KONGZHONG Vice President Zhang Yingnan also expressed her expectations of this collaboration, "We have full communication in this partnership, in addition to the close cooperation in technology, development and channel resources, both of us want to expand cooperation in wider areas.
SOURCE KongZhong Corporation
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