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SHORT HILLS, N.J.--([ BUSINESS WIRE ])--D&B (NYSE: DNB), the worldas leading source of commercial information and insight on businesses, today launched Hooveras Optimizer, an add-on module for [ Hooveras Online ], designed to help small and medium-sized businesses cleanse and enrich their customer and prospect data to increase ROI on sales and marketing campaigns. Hooveras Optimizer combines the ease of self-service with the power of D&Bas commercial information on more than 205 million businesses worldwide, allowing organizations to transform outdated and incomplete customer data into the up-to-date, accurate information that fuels growth.

"They donat have the time or resources to waste. With D&Bas data optimization now built into Hooveras Online, they can reach the best opportunities, quickly and easily."

aGetting sales and marketing programs to the right prospects at the right time is a challenge for all businesses, but itas especially acute for small and medium-sized organizations,a said Josh Peirez, president, global product, marketing and innovation at D&B. aThey donat have the time or resources to waste. With D&Bas data optimization now built into Hooveras Online, they can reach the best opportunities, quickly and easily.a

The Data Warehousing Institute estimates that poor data quality costs U.S. businesses over $600 billion per year. With customer data decaying at an average rate of two percent per month, marketing and sales departments need tools to respond quickly and effectively to these changes, manage sales prospects and grow business. Hooveras Optimizer offers businesses power for their campaigns and sales strategies with complete information on targeted opportunities.

Ideal for marketing and sales professionals at small- and medium-sized businesses, Hooveras Optimizer allows customers to upload customer and prospect files within the Hooveras Online web interface to be cleansed, matched and enriched using D&Bas patented DUNSRight process. Hooveras Optimizer complements the existing D&B Optimizer solution, which offers higher file size limits, offline processing, and additional data elements to serve the needs of larger enterprises.

Specific customer benefits include:

• Increased ROI on campaigns: Marketing and sales professionals can rely on improved, accurate data quality for more effective prospect targeting to receive full ROI on call and mailing campaigns and improved response rates. By easily accessing this data through a self-service application, these professionals will be enabled to be responsive to changes in currently engaged and potential prospects.
• Matching of qualified customers: Customers can identify industry and company size trends within their customer base and find additional look-a-like sales prospects by applying that information to Hooveras Build A List, with more than 70 search criteria to find new leads.
• Identification of unqualified and duplicate records: With automated cleansing, Hooveras Optimizer reduces damaging repetitive calls due to duplicate records, costs associated with incorrect contact information and wasted time campaigning to unqualified companies.

The cleansing of marketing lists and CRM data gives marketing and sales professionals a strategic view of the most promising industries and segments across their customer base. In addition, Hoovers Optimizer offers easy access to D&B data integration through an online interface with Hooveras Online for cleansing, matching, and enriching of up to 25,000 records a" another way for marketing and sales professionals to better understand their customers and uncover new opportunities.

For additional information about Hooveras Optimizer please visit: [ www.hoovers.com ]

About Dun & Bradstreet (D&B)

Dun & Bradstreet (NYSE:DNB) is the world's leading source of commercial information and insight on businesses, enabling companies to Decide with Confidence for 170 years. D&B's global commercial database contains more than 205 million business records. The database is enhanced by D&B's proprietary DUNSRight Quality Process, which provides our customers with quality business information. This quality information is the foundation of our global solutions that customers rely on to make critical business decisions.

D&B provides solution sets that meet a diverse set of customer needs globally. Customers use D&B Risk Management Solutionsa" to mitigate credit and supplier risk, increase cash flow and drive increased profitability; D&B Sales & Marketing Solutionsa" to increase revenue from new and existing customers; and D&B Internet Solutionsa" to convert prospects into clients faster by enabling business professionals to research companies, executives and industries, over the web.

For more information, please visit [ www.dnb.com ].