SAN DIEGO, CA--(Marketwire - Apr 9, 2012) - BillMyParents, Inc. (OTCQB: [ BMPI ]) (OTCBB: [ BMPI ]) -- the Responsible Teen Spending Company -- is pleased to announce that William Hernandez has joined the company's Strategic Advisory Board. Mr. Hernandez has over 30 years of experience in the global financial services industry, with particular focus in the payments, card programs, transaction processing, global card networks, global consumer bank, and brokerage categories.

"We look forward to the deep knowledge and expertise Mr. Hernandez brings to our strategic advisory board," said Mike McCoy, BillMyParents Chairman and Chief Executive Officer. "His perspective, insights and relationships will be very valuable as we further build and improve our payments solutions for teens."

Mr. Hernandez served as Executive Vice President of First Data Corporation directing Strategic Financial Services for the U.S. card, processing and output services businesses. Mr. Hernandez also held the position of Senior Vice President of the Americas for MasterCard International for over 7 years, where he managed sales and business relationship teams nationally for the largest U.S.-based financial institutions including Bank of America, Wells Fargo, U.S. Bancorp, USAA Savings, and GE Capital, among others. He has also held various international senior executive positions at Citigroup, where he spent more than a decade spearheading global consumer banking and consumer card product and access channel advancements. Additionally, Mr. Hernandez was the Executive Vice President at Epana/Unidos, a telecommunications and financial services company, delivering products including prepaid debit, money transfer, bill payment and more to Hispanics in the U.S. and Mexico.

"I am very excited to join the exceptionally knowledgeable and experienced BillMyParents team," said Mr. Hernandez. "I look forward to the opportunity to leverage my financial services skills to help continue to build the premier responsible teen spending company. BillMyParents is devoted to promoting smart and responsible spending among teens while enhancing communication between parents and those teens through industry leading product innovation. I am delighted to be part of that process. The opportunity for BillMyParents prepaid product to play a significant and consumer-valued role in the $40 billion annual teen segment spend is clearly exciting."

Mr. Hernandez is currently the President and Chief Executive Officer of financial services consulting company Conifer Consulting Group, LLC.

For more information, please visit: [ www.BillMyParents.com ]

About BillMyParents
BillMyParents, Inc. (OTCQB: [ BMPI ]) (OTCBB: [ BMPI ]), the responsible teen spending company, offers a solution for parents who want to help their teens develop smart spending habits. The BillMyParents SpendSmart MasterCard card is the instantly trackable, reloadable MasterCard prepaid card that lets parents and teens track spending in real time. Features include the ability to instantly lock, unlock and reload the card at any time; text alerts to parents and teens showing real-time transaction details with each purchase; and the freedom and security of a MasterCard prepaid card without the risk of overdrafts, accruing debt or affecting credit scores. BillMyParents provides parents with a modern way to help teach their teens financial responsibility, when it counts. For more information, please visit [ www.BillMyParents.com ].

The BillMyParents SpendSmart MasterCard card is issued by University National Bank pursuant to license by MasterCard International Incorporated. MasterCard is a registered trademark of MasterCard International Incorporated.

Certain statements contained in this press release are "forward-looking statements" within the meaning of federal securities laws, including, without limitation, anything relating or referring to future financial results and planned business activities. Such statements are inherently subject to risks and uncertainties, which include, without limitation, those in Company reports filed with the SEC. The Company can give no assurance that such expectations will prove correct. Future events and actual results could differ materially from those statements.