N@N

REDWOOD CITY, Calif.--([ BUSINESS WIRE ])--DICE, an Electronic Arts Inc. (NASDAQ: ERTS) studio is heading into Black Friday and the American Thanksgiving holiday with fan support reaching an all-time high. With critics calling the game the amust-have FPS of the yeara ([ GameSpy ]) and users scoring the game 4 out of 5 stars on [ Amazon.com ], fan frenzy is reaching all-new heights, proving that one month after launch, the Battlefield 3 multiplayer experience continues to dazzle fans. One of the hottest games of the holiday, Battlefield 3 has been featured in nearly two dozen Holiday Gift Guides including some of the nationas biggest and most influential outlets such as [ The Washington Post ], [ Cnet.com ], [ Entertainment Weekly ] and [ Yahoo.com ]. Battlefield 3 videos have been viewed more than 132 Million times, Twitter followers near a quarter of a million, and the Battlefield 3 Facebook community is on the verge of cresting 3M alikesa.

"We set lofty goals for the launch of Battlefield 3 and we are thrilled to report that we have accomplished our mission. We are now focused on continually improving service and supporting fans"

Battlefield 3 won the peoplesa choice on Versus, a new video series on [ IGN.com ] where the site pits two games against each other and fans decide who is the winner. With more than 202K votes, the game won in three categories: graphics, multiplayer and campaign.

aWe set lofty goals for the launch of Battlefield 3 and we are thrilled to report that we have accomplished our mission. We are now focused on continually improving service and supporting fansa, said Patrick Soderlund, Executive Vice President of the EA Games Label. aAcross the globe, word-of-mouth is keeping the game flying off store shelves. We are ecstatic to see the overwhelming fan passion for the game, and appreciate fansa continued support as we prepare to launch the Back to Karkand digital expansion next month.a

EA is proving its commitment to players with superior customer service whether itas via WW Customer Support, the Battlefield Facebook page or Battlefield Twitter feed. As DICE continues to support Battlefield 3 as a software service, the development team has been collecting player feedback, responding to issues and working non-stop to provide improvements to both the single player and multiplayer campaigns. Updates include improved Quickmatch and squad functionality, improved game stability, reduced lag and rubber-banding, and added hardcore servers to meet demand. Details of ongoing updates can be found on the Battlefield blog at [ http://blogs.battlefield.ea.com/ ].

Battlefield 3 is available now in North America and Europe for the Xbox 360 videogame and entertainment system, PlayStation3 computer entertainment system and PC. Battlefield 3 is rated aMa for Mature by the ESRB. Fans of the game and DICE can purchase merchandise online at the all-new DICE store at [ www.store.dice.se ]. For more information on Battlefield 3, please visit [ www.battlefield.com ], and for the latest news on Battlefield please visit [ http://www.facebook.com/battlefield ] or follow us on Twitter at [ www.twitter.com/battlefield ].

About Electronic Arts

Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive entertainment. The Companyas game franchises are offered as both packaged goods products and online services delivered through Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 100 million registered players and operates in 75 countries.

In fiscal 2011, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for critically acclaimed, high-quality blockbuster franchises such as The Simsa", Madden NFL, FIFA Soccer, Need for Speeda", Battlefield, and Mass Effecta". More information about EA is available at [ http://info.ea.com ].

The Sims and Need for Speed are trademarks of Electronic Arts Inc. Battlefield 3and Frostbite are trademarks of EA Digital Illusions CE AB. PlayStation is a registered trademark of Sony Computer Entertainment Inc. Xbox and Xbox 360 are trademarks of the Microsoft group of companies. Twitter is a registered trademark of Twitter, Inc. Facebook is a registered trademark of Facebook, Inc. All other trademarks are the property of their respective owners.