Science & Technology
Wed, February 9, 2011Tue, February 8, 2011Mon, February 7, 2011Sun, February 6, 2011Sat, February 5, 2011Fri, February 4, 2011Thu, February 3, 2011Wed, February 2, 2011Tue, February 1, 2011Mon, January 31, 2011Autobytela?s WebLeads+ Significantly Improves Dealer Website Purchase Request Volume, Purchase Request Quality, and Percentage
Published in Science and Technology on Friday, February 4th 2011 at 10:40 GMT by Market Wire
IRVINE, Calif.--([ BUSINESS WIRE ])--Autobytel Inc. (Nasdaq:ABTL), the company dedicated to helping dealers and car-buyers connect online, today announced that over 350+ [ car dealers ] are taking advantage of Autobytela™s WebLeads+ program, officially launched in September 2010. Autobytel is demonstrating the proven effectiveness of Autobytela™s WebLeads+at the National Automobile Dealers Association (NADA) conference, booth # 2212S located in the South Hall of the Moscone Center.
"The philosophy behind Autobytela™s WebLeads+ is to more accurately mirror the in-showroom buying experience"
Since its launch just five months ago, Autobytela™s WebLeads+has increased dealership purchase request volumes by approximately 50-100%, and has resulted in some dealerships enjoying over a 300% increase in ROI. Autobytela™s WebLeads+is designed to increase incremental sales from the dealership website by presenting potential in-market buyers with a special offer, incentive or coupon form at the time they are searching, thereby generating increased reasons for the customer to submit a request to the dealer.
aThe philosophy behind Autobytela™s WebLeads+is to more accurately mirror the in-showroom buying experience,a said Autobytel President and Chief Executive Officer, Jeffrey H. Coats. aIf a customer is browsing the used-vehicle lot, a dealer would not let them walk away without engaging them in a conversation about his or her needs. Autobytela™s WebLeads+assumes an online customera™s needs by looking at their page views and then presenting them with an appropriate message, immediately engaging the customer in the purchase process. Dealers are seeing a substantial uptick in purchase requests from the website, an increased quality of purchase requests, and an improvement in closing sales when using Autobytela™s WebLeads+.
How Autobytela™s WebLeads+ Works
Designed to augment the purchase request flow from a dealera™s traditional purchase request program with Autobytel, the multiple attractive coupon options, used car features, and Autobytela™s WebLeads+purchase requests can all be handled by the Autobytel dealer extranet tool.
When using Autobytela™s WebLeads+, site visitors are motivated to take action two ways. First, while visiting the dealer website, a customer who clicks on a targeted area of the site, such as a a[ Used Car ]a tab, would be presented with a customized special offer formatted for easy purchase request submission. If a vehicle quote is requested, the purchase request goes directly into the dealership management tool, so a salesperson can address the customera™s questions almost immediately.
Second, if the customer leaves the dealer website to surf the web, Autobytela™s WebLeads+feature keeps the offer/request live, offering the dealer a repeat branding opportunity and giving the customer an easy way to re-engage with the dealera™s website.
Autobytela™s WebLeads+is provided as a flat fee service regardless of the number of purchase requests generated and offers exceptional ROI to its users.
aUsing Autobytela™s WebLeads+resulted in a 383% ROI from Autobytel purchase requests in 2010,a said Ian Deveroux, Internet Marketing Director at Don Whitea™s Timonium Chrysler Jeep Dodge. aOur ability to manage the purchase request funnel increased our purchase request quality and resulted in a higher percentage of conversions to set appointments, dealer visits and subsequent vehicle deliveries. Autobytela™s WebLeads+helped Autobytel produce the most profitable ROI of leading third party purchase request providers, outperforming both AutoUSA and Dealix over the same period.a
To find out more about Autobytela™s WebLeads+, or to view the full suite of Autobytel products, visit the Autobytel booth # 2212S in the South Hall of the Moscone Center.
About Autobytel Inc.([ www.autobytel.com ])
Autobytel Inc., an online leader offering consumer purchase requests and marketing resources to car dealers and manufacturers and providing consumers with the information they need to purchase new and used cars, pioneered the automotive Internet when it launched autobytel.com in 1995. Today, Autobytel is now the largest provider of U.S. automotive consumer purchase requests for [ new cars ] andcontinues to offer innovative products and services to help consumers buy, and auto dealers and manufacturers sell, more used and new cars. Autobytel has helped tens of millions of automotive consumers research vehicles; connected thousands of dealers nationwide with motivated car buyers; and helped every major automaker market its brand online. Through its flagship website Autobytel.com®, its network of automotive sites, including Autotropolis.com®, DealershipJobs.com, Autoweb.com®, AutoSite.com®, Car.comsm, CarSmart.com®, CarTV.com®, and MyRide.com® and its respected online partners, Autobytel continues its dedication to innovating the industry's highest quality Internet programs to provide consumers with a comprehensive and positive automotive research and purchasing experience, and auto dealers, dealer groups and auto manufacturers with one of the industry's most productive and cost-effective customer referral and marketing programs.
