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China Post Group and Acxiom Sign Cooperation Agreement to Expand Chinaa?s Direct Mail and Database Marketing Business

^{Published on 2010-08-10 07:01:16 - Market Wire}
 

BEIJING--([ BUSINESS WIRE ])--Acxiom^® Corporation (Nasdaq: ACXM), a global leader in marketing technology and services, today signed a strategic cooperation agreement with China Post Group to jointly expand Chinaa™s direct mail business by leveraging database marketing services. Li Guohua, Vice President of China Post, John Adams, Acxiom Global COO and executive vice president, and executives from both parties attended the signing ceremony.

"We have a global team of privacy experts who will be working very closely with China Post to develop and implement, at the outset of our agreement, the highest privacy standards appropriate to the protection of personal information in China."

Li Guohua said, aAlthough the direct mail industry has grown over the past few years, it is still in a development stage. Because of the proactive promotion by China Post, the value of direct mail is being recognized by more and more companies and is being applied to such areas as product promotion, communication channels, customer relationship management and market research.a In the past five years, China Post has helped Chinaa™s coastal small to medium-sized enterprises develop markets and increase business through database building and direct mail programs. aThrough the partnership with Acxiom, China Post expects to leverage advanced data analytics technology and marketing concepts, enhancing China Posta™s full range of services to create aone-stopa capabilities. Most important is to provide Chinaa™s enterprises with high-quality direct mail service, to increase marketing precision and accelerate the efficient communication of business information,a Guohua concluded.

aOur strategic cooperation with China Post is based on creating precise and efficient database direct mail services, thus helping China Post to optimize their information with the data management technology of Acxiom,a Adams said. aNot only are we laying a solid foundation for Chinaa™s direct mail service, we are looking forward to working alongside China Post to deploy our full range of technology and expertise in multichannel marketing to help our global clients reach customers with certainty and at an efficient cost.a

Acxiom was the first company to appoint a Chief Privacy Officer and has a long-standing tradition of leading-edge privacy policies and protections for individuals. Adams said, aWe have a global team of privacy experts who will be working very closely with China Post to develop and implement, at the outset of our agreement, the highest privacy standards appropriate to the protection of personal information in China.a

About China Post

As Chinaa™s primary direct mail service provider, China Post has been recognized as aExpert of Direct Mail Servicea. China Posta™s mission is aConnecting people, agencies and companiesa, and the aPrecise classification and directional communicationa is their objective. China Post started direct mail service in 2004, which provides a communication platform for SMEs. In 2008, China Post released 12 direct mail services based on the market segments and needs, which are leveraged by the advantages of brand, data, channel and excellent service capabilities. China Post has fully committed to provide outstanding direct mail services for Chinese enterprises.

About Acxiom

Acxiom is a recognized leader in marketing technology and services that enable marketers to successfully manage audiences, personalize consumer experiences and create profitable customer relationships. Our superior industry-focused, consultative approach combines consumer data and analytics, databases, data integration and consulting solutions for personalized, multichannel marketing strategies.Acxiom leverages over 40 years of experience of data management to deliver high-performance, highly secure, reliable information management services. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves clients around the world from locations in the United States, Europe, Asia-Pacific, the Middle East and South America. For more information about Acxiom, visit [ Acxiom.com ].

Acxiom is a registered trademark of Acxiom Corporation.