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Single Touch Systems Continues to Expand the Mobile Dial Code Market with Support from the Largest U.S. Mobile Carriers and Ret

^{Published on 2010-08-02 19:40:56 - Market Wire}
 

ENCINITAS, Calif.--([ BUSINESS WIRE ])--Single Touch Systems (OTC BB:SITO), the true pioneer in cross-carrier Abbreviated Dial Codes/Mobile Dial Codes (ADC/MDCa™s) and direct response marketing, announced that its ESP Messaging Platform solution is available across all U.S. mobile carriers, including AT&T* and Verizon. The Single Touch ESP Messaging Platform can reach over 285 million consumers in the U.S. across all major Carriers. The ESP solution enables Retailers, Brands and Agencies to reserve and utilize branded ADC/MDCa™s to reach their customers.

"Single Touch Systems has completed a massive integration at the retail level between our company and the retailers. As a result, we are seeing the worlda™s largest retailer, and other big brands and retail locations, make ADC/MDCa™s part of their digital strategy to reach their consumers"

ADC/MDCa™s are intelligent phone numbers preceded by "#" that anyone with a mobile phone can dial to get information, receive money saving alerts, or communicate real-time about important events like prescription updates. This easy to use dial code allows consumers to use any phone, across all major carriers. Retailers benefit by being able to communicate offers through a mobile platform, in an easy to use format, and in a uniform way across different carriers and handsets.

aSingle Touch Systems has completed a massive integration at the retail level between our company and the retailers. As a result, we are seeing the worlda™s largest retailer, and other big brands and retail locations, make ADC/MDCa™s part of their digital strategy to reach their consumers,a said Single Touch Systems CEO Anthony Macaluso. aWe are very grateful to the major U.S. carriers, AT&T & Verizon Wireless in particular, that have supported our efforts over the last six years to educate consumers about the power, and ease of use, of the ADC/MDCa™s.a

To support this effort, Single Touch Systems also is announcing that it is expanding its ADC/MDC Registry and opening it up to all retailers and brands, as well as both traditional and interactive advertising agencies.

SITO Strategic Advisor and Senior Board Member, Richard Siber, said, "All of the hard work with our carrier partners, mobile industry trade organizations and valued clients over the past six years has allowed us to be able to solidify our position as the premier company in the ADC/MDC space. We are now a true force in the changing face of retail business in the United States. Our registry solution allows brands a unique ability to reserve strategic dial codes across all major U.S. carriers, similar to how forward thinking companies reserved URLs in the early days of the internet. These codes will allow our clients to reach consumers that they never had reached over a mobile device before, and therefore bringing their mobile marketing messages truly into mainstream America.a

To find out more and to register and lease an ADC/MDC, go to [ www.singletouch.net ]

* AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About Single Touch Systems, Inc.

Single Touch Systems, Inc. (OTCBB: [ SITO ]) provides wireless operators, consumer brands, and retailers with innovative mobile marketing and commerce delivery solutions. Single Touch Systems' powerful portfolio of voice, data, SMS and commerce products are delivered via its patented Enhanced Services Platform (ESP). The Companya™s products are designed to be simple and easy to use and Single Touch is the only company to provide cross carrier deployment for its pioneering and award winning Abbreviated Dialing Codes/Mobile Dialing Codes. For more information, please visit [ www.singletouch.net ].