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Capture ROI and Sales Metrics from Social Media Sites with Digital River SocialStream

^{Published on 2010-07-20 11:40:27 - Market Wire}
 

MINNEAPOLIS--([ BUSINESS WIRE ])--Digital River, Inc. (NASDAQ: [ DRIV ]), a leading provider of global e-commerce solutions, introduced Digital River^® SocialStream, an innovative new social media toolset powered by its global e-commerce solutions. Using SocialStream, online brand and product marketers can easily launch and manage e-store promotions over multiple Facebook and Twitter accounts while capturing resulting sales metrics.

"This system is truly game-changing for brands that are using social media to promote their products and until now have been justifying their efforts based on statistical inference and instinct."

Digital River SocialStream can generate campaign reports that show customer activity, including unique clicks, conversions and revenue generated. Marketers can also track average order value and revenue per visitor, revenue generated per follower, number of click-throughs and total sales generated, among other metrics.

aTypically, marketers validate their social media promotional activities based on site traffic, click-through rates and impressions, but finding a reliable way to quantify ROI based on sales and conversions has been a challenge,a said Jim Wehmann, senior vice president of global marketing at Digital River. aSocialStream fills that void with unprecedented, integrated social marketing metrics that track conversion rates, sales and revenue for each independent campaign and specific social media account.a

With Digital Rivera™s SocialStream, creating a promotion is quick, easy and takes just a few clicks. Once created, it can be posted simultaneously to Twitter and Facebook accounts to reach consumers engaged in a brand.

aSocialStream provides seamless automation and tracking capabilities that increase the efficiency of social media marketing, capture ROI, generate new revenue and report results that were once unheard of,a continued Wehmann. aThis system is truly game-changing for brands that are using social media to promote their products and until now have been justifying their efforts based on statistical inference and instinct.a

About Digital River, Inc.
Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The companya™s comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the [ corporate website ] or call +1 952-253-1234.

Forward-looking Statement
In addition to the historical information contained herein, this press release contains forward-looking statements, such as statements containing the words, awill,a aplans,a aintends,a aexpects,a and similar words.Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of Digital River, or industry results, to differ materially from those expressed or implied by such forward-looking statements. Such factors include, among others: Digital Rivera™s operating history and variability of operating results; competition in the electronic commerce market; the ability of Digital River to use SocialStream to support its clientsa™ marketing efforts; the marketa™s acceptance of such offerings; and other risk factors referenced in Digital Rivera™s public filings with the Securities and Exchange Commission.

Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.