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Santeon Group (ubroadcast, Inc.): Santeon Group, Inc. to Provide Shareholders Update
RESTON, VA--(Marketwire - June 14, 2010) - Santeon Group, Inc. (
Letter from the Chairman
June 14, 2010
Dear Valued Shareholder,
Today, I am writing to welcome you to our new company and to give you an update on our business. Our name change from ubroadcast, Inc. to Santeon Group, Inc. (our trading symbol will remain OTC BB: UBCI) is more than just a brand or marketing change or shift. The name change truly represents a group of focused and related business units that through synergy and strategy positions the company among the leading providers of technology and services globally. In order to fully comprehend the depth and value of the new combined entities, it is important to understand the history of Santeon, Inc.
Our History
Santeon, Inc. has been in business for over 10 years where our primary focus has been the Healthcare market and in a short period developed an industry-leading, sophisticated Business Process Management (BPM) Platform. Over the past 10 years, we have continued to enhance and extend the platform and consider it one of the company's most valuable assets. With our BPM platform, we established ourselves as the leading provider of Healthcare BPM solutions providing products and services to federal, state and local government as well as to hundreds of private sector healthcare payer organizations. We established multiple revenue streams through product licenses with annual maintenance, revenue from services associated with our products as well as a significant annuity stream based on transaction fees and volume.
Over the past 5 years, we have seen a significant change in the volume as well as the structure of transactions that flow through our systems. We determined a growing trend towards richer content and transactions in the form of audio and video content that required a new product and technology to work synergistically with our BPM platform. We invested in the development of a Rich Media platform and established a business unit under the brand iVu Media which quickly became one of the leading Video Content Management System in the Media industry and in a very short period we acquired dozens of customers including Fox Sports, Sony, Warner Brothers, and many leading media companies. Together, Santeon, Inc. and iVu Media platform covered all forms of content delivered across a system leveraging the latest technologies and the most sophisticated customers.
With our growth as a product company that also provided services and leveraging our off-shore development capabilities, we began to increase our sales efforts in the area of Software Development Outsourcing, a very aggressively growing market in light of the global economic crisis and organizations looking to reduce their cost of development. Our experience, strong and industry-recognized management, and our efficient and cost effective operation positioned Santeon, Inc. as of the leading organizations in providing software development services to large organizations such as DHL, Sage, Coldwell Banker, Microsoft and many other organizations seeking to develop a commercial product or a software-based services. We also became the leader in developing Rich Internet in the Middle East by becoming a Microsoft selected partner to Arabize their leading technology Silverlight. Santeon was the only company selected to assist Microsoft in this effort and we continue to work with Microsoft in providing services in the Middle-East and the Gulf region.
To further establish ourselves as the true leader in providing Software Development Outsourcing, we completed the acquisition of the premier Agile Development Training and Services in the United States, X2A Consulting. X2A offers Agile Process consulting to dozens of the fortune 100 customers such as Yahoo, Booz Allen, Microsoft, IBM, Vodafone. The acquisition of X2A solidified our position as an unequivocal leader in providing Software Development Outsourcing based on the Agile process, which has rapidly become the process of choice in the private sector as well as the government sector.
Over the past 3 years, we strategically entered one of the most complicated, fast growing yet underserved industries today: the Environmental and Energy Industry. Santeon entered into this industry by providing solutions that rely on our core BPM platform with specific attributes to offer Carbon and Sustainability Management to several European customers required to comply with strict government compliance demands for the reduction of their carbon footprint. We developed several products and services to deliver these solutions to customer such as O2, BP, DHL and many others seeking to effectively monitor, manage, report and reduce their carbon footprint. With our experience working with large European customers, combined with the current US government legislation, Santeon is positioned to capture the majority of the market by offering proven, deployed, reliable and comprehensive solutions for sustainability and carbon management.
Building on a Strong Foundation
With 10 years of operation, our strength has not been limited to building sophisticated technology, acquiring customers and diversifying our revenue sources, but also includes increases in our operational strength, through the following achievements:
- We are a debt-free company
- We have invested in strong customer relationships with long-term customers with renewable contracts
- We have a strong, industry-recognized professional management team that has depth and experience operating many publicly traded companies
- We have a diversified international presence (US, Europe, Middle East)
- We have a very low operational overhead cost and realize higher than industry average margins
- We have a strong corporate-social responsibility and are actively involved in our communities and global causes to assist disadvantaged women and children in third world countries
Our Business Model
In our business model, it is important that our technology offerings are scalable, easy to implement, attract market leading channel partners, and provide tremendous value for the end customer. We have refined and productized our technology assets, making them easy to deploy through our channel partners into the verticals we have targeted. During the past year, in spite of a difficult financial environment and exceptionally soft business climate, we have successfully developed multiple distribution channels for our products. The major markets for these products are:
- Healthcare
- Environmental/Energy
- Media
- Software Development Outsourcing
We are excited about the prospects for these products and services as they work their way through their sales cycles. As these channels develop, there are significant new revenue opportunities which we believe will emerge over the coming months and years.
Our management is focused on two specific aspects of our operations:
- Securing and Growing the Base of our current revenue
- Increasing new sales through both a Direct and In-Direct Sales Channels
Over the next few months, we are going to be focusing on continuing to align the business units, and on our execution of projects and delivery while building a larger and more specialized for each vertical Sales and Marketing teams. We expect the 2nd half of 2010 to be one of the most active periods of the company history with several new projects and initiatives commencing in addition to growth with our current customers and contracts.
Our Revenue
One of the most significant changes as a result of the merger is a stronger financial position and leverage. Our total and combined revenue for all business units, which include US based as well as International revenue for 2009, was $4.7M broken down as follows;
- ubroadcast, Inc. - $449,000
- iVu Media - $446,000
- X2A Consulting, LLC - $233,000
- Santeon, Inc. - $3,600,000
We are in the process of combining our sales and revenue projection across all business units and are eager to share these projections with you. We are confident that 2010 will be a strong year for the Group with significant increases in 2011 and 2012. In the days and weeks to come, we will be sharing with you news about new projects and contracts as we continue to expand our sales and business development efforts.
Our Key Initiative for the next 6 Months
- Organize Business Units and Increase Sales Activities
As we focus on the integration of our four business units, our primary goal is to streamline the operations across all units, consolidate our branding and messaging and reorganize our administrative, sales and marketing structures to focus on each business unit. We plan on increasing our sales force and set higher sales objectives for our team. We strongly believe that we possess both the product and solution set as well as the industry knowledge to deliver world class solutions across our four divisions.
- Grow our current customer base
Our current customer base and contracts are our most valuable assets and we have not begun to realize the maximum potential for revenue from our current base. It is our number one priority as management to further increase our revenue with our current customers. As one of the leading providers of healthcare benefits enrollment clearinghouse in the country with over 250 benefits carriers in our network and dozens of customers, we are only realizing a small fraction of our target and addressable market. We are executing a strategic and tactical plan to significantly increase our customer base through a dedicated internal sales channel. The same applies to several of our contracts that are requiring continued process improvement to meet additional government compliance requirements. We are committed to our customers and we appreciate their trust in us and their continued partnership and relationship.
- Target for acquisition a Services Organization where we can accelerate our project delivery and revenue realization
In order to meet our increased demands for software development outsourcing and to meet projects deadlines, we are strategically looking to acquire an additional software development outsourcing company. Although we are growing our software operations at an acceptable pace, we must accelerate our growth and project delivery by acquiring a specialized and synergistic development company.
Our acquisition target will have the following profile:
- Profitable and cash-flow positive with an established track record of customer success
- Synergistic to our Software Development Outsourcing practice in terms of business model
- In business more than 7 years with a strong customer base
- Complimentary to our technology offering and practice
- Compatible with our corporate culture and values
Conclusion
Santeon Group is well positioned for explosive growth. We believe that with the ongoing healthcare reform combined with our 10 years experience, sophisticated and comprehensive technology as well as our delivery channel, we will be one of the leading providers of healthcare solutions to the US and International markets. Likewise, this forecast holds with our strong offering in Environmental and Energy solutions. The US government policy to reduce carbon footprint in the federal government initiated by the Presidential Executive Order 13514 positions Santeon Group at the forefront of very few companies ready to offer proven and reliable solutions. We believe that our Environmental and Energy division will be one of our fastest growing divisions.
With our track-record of building consumer-based entertainment portals and the addition of a Media Software Platform, we are now the only Media company that offers both an enterprise level software product as well as media services delivered through our technology. This allows us to balance both services revenue based on subscription, pay-per-view and other payment models as well as a reliable software product sales revenue.
Lastly, our software development outsourcing division is rapidly growing and we are keen on continuing that growth through intelligent strategic acquisitions. We are one of very few companies that not only are able offer outsourced resources at a competitive cost, but also are a leader in the Agile community and an international recognizable authority in Agile based software development.
The opportunities that are facing Santeon are greater than ever. With continued innovation and hard work, I am convinced that we will reap the rewards. I appreciate the unwavering support and trust of our shareholders in these exciting times and I look forward to sharing more success with you.
Respectfully,
Ash Rofail, PhD
Chairman
About Santeon, Inc.
Santeon is a technology company that enables organizations to optimize performance and maximize revenues through its business process management (BPM) software products and services -- solving complex business process, compliance and integration challenges from both a system integration and a human process perspective. Santeon also offers rich media content management solutions and platforms as well as business process outsourcing services to medium and large enterprises. For more information please visit the Web site at [ http://www.santeon.com/ ].
FORWARD-LOOKING STATEMENTS
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