Unica Corporation: MEDIA ALERT: Unica and Customers Present at DMA09

 WHAT: Building Successful, Automated Marketing around Behavior-Based Triggers Presentation featuring Unica customer Greg Holzwarth, senior vice president and managing director, Customer Information Management, SunTrust, & Elana Anderson, vice president, product strategy and marketing, Unica October 19, 11:15 a.m. - 12:15 p.m. Database Marketing for Delivering Relevant and Actionable Information Ask the Experts Roundtable featuring Elana Anderson, vice president, product strategy and marketing, Unica October 19, 12:30 p.m. - 1:30 p.m. Event-Triggered Marketing Solutions: Which One is Best for You? Vendor panel featuring Joe Cosentino, solutions consulting director, Unica October 19, 3:00 p.m. - 4:15 p.m. Outlook 2010 - Direct to the New Global Economy Executive panel featuring Yuchun Lee, CEO, Unica October 19, 3:45 p.m. - 4:30 p.m. Automating Predictive and Event-Based Analytics Presentation featuring Akin Arikan, director, product marketing and strategy, Unica October 21, 10:00 a.m. - 11:00 a.m.

 WHEN: DMA09 Annual Conference, October 17-22, 2009, San Diego Convention Center

Unica will also be showcasing the latest in [ interactive marketing ] technology at booth #2622. Unica Interactive Marketing is a finalist for the DMA's inaugural Future Innovators Award.

For additional information, please visit [ http://www.unica.com/about/events.htm ].

About Unica

Unica Corporation (NASDAQ: [ UNCA ]) is the recognized leader in [ marketing software ] solutions. Unica's advanced set of [ enterprise marketing management ] and [ on-demand marketing solutions ] empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of [ online and offline marketing ]. Unica's unique [ interactive marketing ] approach incorporates [ customer analytics ] and [ web analytics ], [ centralized decisioning ], [ cross-channel execution ], and integrated [ marketing operations ]. More than 1,000 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit [ www.unica.com ].

Note to Editors: Copyright 2009 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements

The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those factors listed in the Company's Annual Report on Form 10-K for the fiscal year ended September 30, 2008 under "Risk Factors," which factors could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

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Unica Corporation: MEDIA ALERT: Unica and Customers Present at DMA09