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6 ways marketers can use Clay to enrich data and build campaigns

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Data enrichment vendor Clay now has a valuation of $1.25 billion. The post 6 ways marketers can use Clay to enrich data and build campaigns appeared first on MarTech.
The article from MSN discusses how marketers can leverage Clay, a data enrichment tool, to enhance their marketing strategies. It outlines six key ways Clay can be utilized: 1) Data Enrichment - Clay helps in filling in missing data points about customers, providing a more complete profile for targeted marketing. 2) Lead Scoring - By enriching data, marketers can better score leads based on detailed insights, improving conversion rates. 3) Personalization - With enriched data, campaigns can be highly personalized, increasing engagement and effectiveness. 4) Segmentation - Enhanced data allows for more precise audience segmentation, enabling tailored messaging. 5) Campaign Optimization - Marketers can use Clay to analyze campaign performance in real-time, making adjustments for better outcomes. 6) Compliance and Data Privacy - Clay ensures that data handling complies with privacy laws, which is crucial for maintaining customer trust. The article emphasizes that by integrating Clay into their marketing toolkit, marketers can significantly improve the precision and impact of their campaigns.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/technology/data-science/6-ways-marketers-can-use-clay-to-enrich-data-and-build-campaigns/ar-AA1xFDMo ]