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AI Is the New Strategic Imperative for Modern Corporations

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Why AI is Compelling Business Leaders to Redesign Their Next Generation (vNext)

In a timely piece for the Forbes Technology Council, the author outlines how artificial intelligence is no longer a nice‑to‑have technology but a central driver of corporate strategy. The article—published on December 19, 2025—examines the forces that compel today’s executives to rethink everything from product road‑maps to talent pipelines, and to design a “vNext,” the next version of their business. The piece blends data‑backed insights, real‑world case studies, and expert commentary to present a clear roadmap for leaders navigating the AI‑augmented future.


1. AI as a Strategic Imperative

The article opens with a stark statistic: enterprises that embed AI into core operations report a 30‑40 % higher revenue growth than those that treat AI as a peripheral experiment. This is backed by a recent Gartner survey (link: Gartner AI Adoption Report, 2025), which shows that 72 % of senior leaders now view AI as a critical factor in competitive positioning. The author stresses that AI is no longer a technological choice—it is a strategic decision that determines a firm’s trajectory.

2. Redefining the Business Model

A key theme is the transformation of business models. The article cites a recent Forbes case study (link: Forbes: AI‑Driven Subscription Services, 2025) in which a traditional manufacturing firm switched to a predictive‑maintenance subscription model powered by machine‑learning insights. The result: a 15 % lift in recurring revenue and a 22 % reduction in downtime. Leaders are encouraged to explore how AI can turn “product‑centric” models into “experience‑centric” offerings, turning one‑off sales into data‑rich, continuous relationships.

3. The vNext Design Framework

To operationalize AI, the author proposes a four‑step vNext design framework:

  1. Vision & Value Alignment – Leaders must articulate a clear AI vision that maps onto business outcomes. The article references the McKinsey AI Alignment Playbook (link: McKinsey Insights, 2025) as a useful tool.
  2. Data Strategy & Architecture – A robust data foundation is non‑negotiable. The piece links to a Harvard Business Review article on “Data Governance in the AI Era” to underline the importance of data quality, lineage, and privacy.
  3. People & Culture – AI demands new skill sets and a culture that tolerates experimentation. The Forbes piece points to IBM’s “AI First Culture” initiative (link: IBM Watson AI Culture Guide, 2025) and quotes IBM’s VP of Learning & Development, Maria Chen, who emphasizes the need for continuous up‑skilling.
  4. Governance & Ethics – Ethical AI is framed as a competitive advantage. The article references the AI Ethics Board Framework from the World Economic Forum (link: WEF AI Ethics, 2024) and highlights how companies that establish clear ethical guidelines tend to build faster trust with customers.

4. AI‑Enabled Decision‑Making

The author discusses how AI transforms decision‑making across all layers of the organization. For instance, the article recounts how a global retail chain uses GPT‑4‑powered insights to optimize inventory levels in real time, reducing excess stock by 18 % while improving customer satisfaction scores. It also touches on the “AI‑augmented boardroom,” where senior leaders rely on synthetic narratives generated by language models to explore scenarios that would be impossible to simulate manually.

5. ROI Measurement: From Vanity to Value

A recurring challenge highlighted in the piece is measuring the return on AI investment. The author introduces the AI Impact Scorecard, a framework that blends financial metrics (e.g., cost savings, revenue lift) with non‑financial outcomes (e.g., customer sentiment, employee engagement). The article cites a Deloitte case (link: Deloitte AI ROI Framework, 2025) where a telecom operator used the scorecard to secure a $200 million AI fund and saw a 4‑year payback period.

6. Talent & Upskilling: Closing the AI Gap

Talent is described as the most critical bottleneck. The article reviews recent LinkedIn data that shows a 70 % gap in AI skills across North American enterprises. It offers actionable steps: partner with universities, create internal “AI guilds,” and embed AI apprenticeships in career pathways. The piece also highlights a surprising trend: many leaders are hiring “AI Evangelists” who bridge technical teams and business units, ensuring that AI initiatives are business‑centric rather than purely engineering projects.

7. Partnering With Tech & Ecosystems

The author stresses that building a vNext requires ecosystem collaboration. The Forbes article references partnerships such as the joint AI initiative between Microsoft and SAP (link: Microsoft‑SAP AI Collaboration, 2025), which offers a shared platform for finance and supply‑chain AI. The piece underscores that vendors can provide the “AI toolbox,” but the real innovation comes when companies integrate those tools into their own processes.

8. Case Study Highlights

Toward the end, the article presents three concise case studies:

  • Fintech: A digital bank uses an AI‑driven fraud detection engine that cuts false positives by 35 % and increases customer trust scores.
  • Healthcare: A hospital network implements predictive analytics to identify high‑risk patients, reducing readmission rates by 12 %.
  • Energy: An oil and gas company leverages reinforcement learning to optimize drilling schedules, cutting operational costs by 9 %.

Each case illustrates the “AI‑first” mindset and the importance of measuring impact against defined business KPIs.


9. Key Takeaways for Leaders

  1. Treat AI as a Strategic Lens, Not Just a Tool. It should inform every layer of the organization, from product design to workforce planning.
  2. Adopt a Structured vNext Design Framework. Align vision, data, people, and ethics to create a coherent roadmap.
  3. Measure Impact with a Holistic Scorecard. Combine financial, customer, and cultural metrics to understand true ROI.
  4. Prioritize Talent and Partnerships. Upskill existing teams and create cross‑functional AI guilds; leverage vendor ecosystems for rapid deployment.

Final Thoughts

The Forbes article argues convincingly that AI is the catalyst that forces business leaders to leap from “business as usual” into a bold new paradigm—vNext. By embedding AI deeply into strategy, operations, and culture, executives can not only stay ahead of the curve but also unlock new sources of value that were previously unimaginable. The piece ends on an optimistic note: with the right framework and a willingness to experiment, every organization can build a vNext that is resilient, ethical, and profit‑driven in the age of intelligence.


Read the Full Forbes Article at:
[ https://www.forbes.com/councils/forbestechcouncil/2025/12/19/why-ai-pushes-business-leaders-to-design-their-vnext/ ]