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[ Thu, Jan 23rd 2025 ]: Vanguard
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How Biotique is using technology to deliver personalised beauty care to consumers
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How Biotique is using technology to deliver personalised beauty care to consumers

The article from CNBC-TV18 discusses how Biotique, a leading Ayurvedic beauty brand, is leveraging technology to enhance personalized beauty care at the Davos 2025 event. Biotique is employing AI and machine learning to analyze consumer data, skin types, and preferences to offer customized skincare solutions. This approach not only helps in providing tailored product recommendations but also in creating a more engaging and interactive consumer experience. The brand's strategy includes using smart mirrors and virtual consultations to guide customers through their skincare journey, ensuring that each individual receives products that are best suited to their unique needs. This initiative reflects a broader trend in the beauty industry towards personalization, driven by technological advancements.

Read the Full cnbctv18 Article at:
[ https://www.cnbctv18.com/business/davos-2025-how-biotique-is-using-technology-to-deliver-personalised-beauty-care-to-consumers-19544833.htm ]