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YouTube Will Help Celebrities Find Videos Using Their Likeness in AI Deepfakes

^{Published on 2024-12-18 20:22:17 - Gizmodo}
 

• The video sharing platform is partnering with talent agency CAA to test out new "likeness management technology."

YouTube is introducing a new tool designed to help celebrities and their representatives identify videos on the platform that use their likeness, particularly in AI-generated deepfakes. This initiative comes in response to the growing concerns over the misuse of AI technology to create misleading or harmful content. The tool will allow individuals to search for videos where their image or voice has been used without consent, providing them with the means to request the removal of such content. This move by YouTube aims to address privacy issues and protect public figures from unauthorized use of their digital likeness, although the specifics of how the tool functions or its rollout timeline have not been detailed in the article.

Read the Full Gizmodo Article at:
[ https://gizmodo.com/youtube-will-help-celebrities-find-videos-using-their-likeness-in-ai-deepfakes-2000540318 ]

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