MOSI Rebrands as 'Muse' to Inspire Innovation

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  Published in Science and Technology on Tuesday, January 27th 2026 at 12:08 GMT by Fox 13
      Locale: UNITED STATES

A New Identity: From MOSI to Muse

The name change from MOSI to 'Muse' signifies a shift in the museum's approach. While the institution's commitment to science and technology remains central, 'Muse' aims to evoke a sense of inspiration and creativity, reflecting a broader focus on innovation and the future. Jill Cronauer, MOSI's (soon to be Muse's) president and CEO, articulated the vision: "We want this to be the place where Tampa Bay and Florida's future leaders are inspired." This new branding represents a deliberate effort to connect with a wider audience and position the museum as a vital hub for STEM education and creative exploration.

The Innovation District: The Heart of the Expansion

The core of the transformation is the creation of an 'Innovation District.' This expansive addition will dramatically alter the museum's physical footprint and significantly enhance its programmatic offerings. The district's key components include:

• Expanded Exhibit Space: The Innovation District will provide substantially more room for interactive exhibits, allowing for more complex and engaging displays focused on cutting-edge scientific advancements and technological innovations.
• Maker Space: Recognizing the growing importance of hands-on learning and creative problem-solving, the Innovation District will incorporate a dedicated maker space. This space will be equipped with tools and resources for visitors to design, build, and experiment, fostering a culture of innovation and tinkering.
• Enhanced Classroom and Workshop Areas: To further support educational programming, the district will feature expanded classroom and workshop areas. These facilities will accommodate larger groups and facilitate a wider range of STEM-focused activities and workshops for students of all ages.

Funding and Community Impact

A crucial aspect of this ambitious project is its funding model. Officials have explicitly stated that the $50 million required for the rebranding and expansion is being sourced entirely through philanthropic donations and corporate sponsorships. This demonstrates a commitment to minimizing the burden on taxpayers and underscores the community's strong support for the museum's mission. The decision to secure private funding also reflects a growing trend in the museum sector, allowing institutions to pursue innovative projects without reliance on public funds.

Looking Ahead: A 2026 Opening

The transformation of MOSI into 'Muse' is a significant investment in the future of science education and community engagement in Tampa Bay. The project is scheduled to be completed and officially open to the public in late 2026. The museum anticipates that the expanded facility and rebranded identity will attract new visitors, deepen engagement with existing audiences, and solidify its position as a leading science and innovation center in the region. The unveiling of the 'Muse' marks not just a name change, but a renewed commitment to inspiring the next generation of innovators and fostering a lifelong love of learning.