NEW YORK, NY--(Marketwire - Mar 7, 2013) - Augme® Technologies, Inc. (OTCQB: [ AUGT ]) ("Augme") and its wholly owned subsidiary, Hipcricket®, Inc. ("Hipcricket") (collectively "the Company"), a technology leader in mobile advertising and mobile marketing, announced today the divestiture of a non-core division of the Company based in Tucson, Arizona. The Tucson division comprises six professionals who have primarily been involved in the development of new patents and helping Augme generate value from its existing intellectual property portfolio.

This divestiture is part of Augme's broader strategy to focus on its core mobile advertising and mobile marketing business and will save the Company an estimated $1,000,000 annually; thus moving the Company closer to achieving cash flow profitability. This divestiture does not include the sale or license of any intellectual property assets.

"I want to thank Chief Technology Officer Nathan Bradley, Chief Information Officer Jim Crawford, and the entire Tucson team for their many years of service to the Company," said Augme CEO Ivan Braiker. "This divestiture is another step in our strategy to become the leading mobile solutions company in the industry and allows us to cut approximately $1,000,000 of cost annually."

As part of its agreement with the purchaser, Augme has retained the use of the team for ongoing patent matters as needed.

About Augme Technologies, Inc.

Augme® Technologies, Inc. (OTCBB: [ AUGT ]), and its wholly-owned subsidiary Hipcricket, provides mobile marketing and advertising solutions and services to leading consumer and healthcare brands. Selling its products and services under the Hipcricket brand, Augme's platform has provided measurable successes in over 250,000 campaigns for its clients, which include many of America's brand-name leaders (e.g., Macy's, MillerCoors and Clear Channel) in a variety of industries, along with their agencies.

Augme's offerings allow marketers, brands, and agencies to plan, create, test, deploy, and track mobile marketing programs across every mobile channel, including SMS, MMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Augme's AD LIFE® platform facilitates consumer brand interaction and the ability to track and analyze campaign results. Using its own patented device-detection and proprietary mobile content adaptation software, AD LIFE® solves the mobile marketing industry problem of disparate operating systems, device types, and on-screen mobile content rendering. Augme also provides business-to-consumer solutions, including national mobile couponing campaigns, strategic mobile healthcare tools, custom mobile application development, and consumer data tracking and analytics. In addition to AD LIFE®, Augme in 2011 acquired the assets of Hipcricket, Inc. and JAGTAG, Inc. and licenses the digital broadcast platform BOOMBOX®. Augme is headquartered in New York City, with operations in Seattle, Atlanta, Dallas, Los Angeles, San Francisco, Chicago, and Miami. For more information visit [ www.augme.com ] or [ www.hipcricket.com ].

Augme Technologies™, Hipcricket®, Augme®, AD LIFE®, BOOMBOX®, AD SERVE® and the Augme logo are trademarks of Augme Technologies, Inc. All rights reserved. 2009-13.

Forward-Looking Statements
This release includes forward-looking statements. All statements regarding the expected results of our restructuring and our expected future financial position, including management's revenue guidance, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth in Augme's Form 10-K for the year ended February 29, 2012 and more recent reports and registration statements filed with the SEC. Augme Technologies, Inc. is under no obligation (and expressly disclaims any such obligation) to update or alter such forward-looking statements, whether as a result of new information, future events or otherwise.