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Responsys Continues Global Expansion With New Office in Sweden


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February 25, 2013 08:00 ET

Responsys Continues Global Expansion With New Office in Sweden

SAN BRUNO, CA--(Marketwire - Feb 25, 2013) -  [ Responsys, Inc. ] (NASDAQ: [ MKTG ]), a leading provider of [ email and cross-channel marketing solutions ], today announced the opening of a new office in Stockholm, Sweden, strengthening Responsys' offering and presence in the Nordic region, where the company drove impressive growth in 2012.

Responsys serves some of the largest brands in Denmark, like Egmont, Saxo Bank and TOP-TOY and is already adding new clients to its roster in Sweden, including one of the country's largest insurance companies. Since many large enterprises within the retail, e-commerce, finance and travel industries have Nordic operations and require strong global technology platforms coupled with local services, Responsys is well positioned to drive continued growth within the region.

"Denmark has been a very successful market for Responsys and it's clear that there's tremendous opportunity in Sweden to revolutionize how brands interact and build relationships with today's consumers across the digital channels," said Dan Springer, Chairman and Chief Executive Officer of Responsys. "Our presence in Sweden follows aggressive global expansion for Responsys over the past year, including a new operation in Japan and the acquisition of an ownership stake in Pmweb in Brazil, enabling Responsys to extend its New School Marketing vision and serve more clients worldwide."

"In 2012, our Denmark office significantly increased its revenue and signed ten new customers," said Andrew Priest, Chief of Responsys International. "Our presence in Sweden will not only help us work more closely with existing clients in the region, but will also allow us to tap into a digital marketing opportunity that we believe is larger than that of the Danish market."

The Stockholm office is located at: Olof Palmes Gata 11 6tr, 111 37 Stockholm, Sweden. With the expansion, the company's name in the region has changed from Responsys Denmark to Responsys Nordic. This new office adds to Responsys' growing list of international operations that now includes offices in Bangalore, India; Copenhagen, Denmark; Melbourne and Sydney, Australia; Munich, Germany; Porto Allegre, Brazil; Reading, UK; Tokyo, Japan and six cities across North America.

About Responsys

Responsys is a leading provider of email and cross-channel marketing solutions that enable companies to engage in relationship marketing across the interactive channels customers are embracing today -- email, mobile, social, the web and display. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that are designed to grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys' New School Marketing vision, flexible on-demand application suite, and customer success-focused services aim to deliver high ROI, increased levels of automation and fast time-to-value. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys serves world-class brands such as: Southwest Airlines, LinkedIn, LEGO, Orbitz, United Airlines, Dollar Thrifty, Newegg, Qantas, Avis Europe, Deutsche Lufthansa, UnitedHealthcare and American Family Mutual Insurance Company. For more information about Responsys, visit responsys.com.

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