Array Networks Expands Use of CallidusCloud's Marketing Automation Solution After Increasing Revenue by 66%
October 30, 2012 07:00 ET
Array Networks Expands Use of CallidusCloud's Marketing Automation Solution After Increasing Revenue by 66%
PLEASANTON, CA--(Marketwire - Oct 30, 2012) - Callidus Software Inc. (
"CallidusCloud has demonstrated to Array Networks that our marketing automation solution can provide the fastest ROI," said Shreesha Ramdas, VP of LeadFormix, CallidusCloud. "With our marketing automation solution, companies can better drive leads to closure with greater speed and size, resulting in a significant increase in overall revenue."
CallidusCloud's LeadFormix solution provides an easy-to-use, collaborative SaaS platform designed for Inside Sales, Sales, Marketing, and Web Optimization teams to maximize their sales pipeline growth. The platform goes beyond demand generation and workflow automation to provide real insight into a website visitor's intent, deriving actionable intelligence to convert a visitor into a qualified sales lead. The solution uses effective collaboration methodologies and enables knowledge sharing within communities across an organization's internal and external networks to bridge the gap between sales and marketing and boost revenues.
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