CAMBRIDGE, MA--(Marketwire - Oct 23, 2012) - [ Pegasystems Inc. ] (NASDAQ: [ PEGA ]), the leader in [ Business Process Management ] (BPM) and a leading provider of [ Customer Relationship Management ] (CRM) solutions, today announced that [ Hawaii Medical Service Association ] (HMSA) has selected Pega technology to improve product development operations. This implementation marks the [ second Pega initiative ] at HMSA, the largest provider of healthcare coverage in Hawaii.

HMSA will implement [ Pega Product Composer System ] (PCS) to gain new product innovation and efficiencies for its members. The solution will proactively guide product development activity providing benefit-based components that intelligently structure all product elements and language, driving speed, transparency and inventiveness in product creation. Pega's advanced core technology combines dynamic rules with smart processes to transform product configuration and lifecycle management for optimal operational readiness and execution.

HMSA will also use the Pega solution as its single product repository and source of truth for its customer service operations. With products created through Pega, HMSA customer service agents will have quick and easy access to full details of members' coverage. Product information will be provided in language best suited for accurate and supportive inquiry resolution and heightened customer satisfaction.

Pegasystems technology is used by 13 of the 15 largest health payers, more than 65% of the Blues network, several leading provider organizations and many of the largest pharmacy benefit managers.

Quotes & Commentary:

Alvin Kajiwara, Assistant Vice President, Enterprise Architecture, HMSA

"Pega technology is enabling us to provide innovative solutions to deliver a superior customer experience. We have always embraced advanced technology for the benefit of our customers and this latest decision is further proof of our commitment to that goal."

Elizabeth Hart, Principal, Healthcare Industry Solutions for Pegasystems

"HMSA's expanded use of Pega shows how important it is for them to simultaneously deliver exceptional customer service and keep operational costs down. This customer-centric approach is transforming many healthcare organizations into more agile enterprises, and enabling them to keep up with today's fast-changing regulatory environment."

Supporting Resources:

For more information on how HMSA is leveraging Pega, visit: [ http://www.pega.com/about-us/news-room/press-releases/hawaii-medical-service-association-selects-pegasystems-to-improve- ]

For more information on Pega's healthcare solutions, visit: [ http://www.pega.com/solutions/by-industry/healthcare ]

For more information on Pega Product Composer System, visit: [ http://www.pega.com/resources/product-composer-system ]

To register to attend our Collaborative Healthcare Summit on Wednesday Oct. 24 here: [ http://www.pega.com/solutions/by-industry/healthcare/summit ]

RSS Feeds for [ Pegasystems Press Releases ], [ Pegasystems Media Coverage ] and [ Pegasystems Events ]

About HMSA

HMSA is a nonprofit, mutual benefit association founded in Hawaii in 1938. It is governed by a community board of directors that includes representatives from health care, business, labor, government, education, clergy, and the community. HMSA is an independent licensee of the Blue Cross and Blue Shield Association.

About Pegasystems

Pegasystems revolutionizes how leading organizations optimize customer experience and automate operations. Our patented Build for Change^® technology empowers business people to create and evolve their critical business systems. Pegasystems is the recognized leader in [ business process management ] and is also ranked as a leader in [ customer relationship management ] software by leading industry analysts. For more information, please visit us at [ www.pega.com ].