TORONTO--(Marketwire - Oct 15, 2012) - iSIGN Media Solutions Inc. ("iSIGN" or "Company") (TSX VENTURE: [ ISD ]) (OTCQX: [ ISDSF ]), a leading provider of interactive mobile advertising solutions that serves advertisers, manufacturers, retailers and advertising agencies throughout North America, is pleased to update the status of the Letter of Intent ("LOI") with Chinney Alliance Engineering ("Chinney"), a wholly owned subsidiary of Chinney Alliance Group Limited.

iSIGN has received a formal draft of an expanded and detailed LOI from Chinney's Canadian law firm, Blake Cassels & Graydon LLP ("Blake"), on October 4, 2012. This formal LOI was reviewed and returned to Chinney and Blake on October 12, 2012 with a request for expansion of certain sections, as well as for additional information. Chinney has indicated that a revised LOI will be returned within the next two weeks. 

"We have had many inquiries from both shareholders and prospective investors regarding the LOI," said Alex Romanov, iSIGN's Chief Executive Officer. "What many people fail to recognize is that this LOI is potentially a multi-million dollar undertaking and it benefits both parties to have the LOI prepared to our mutual satisfaction as well as for the benefit of both companies' shareholders."

"It is our intent to close this LOI as quickly and as accurately as possible," added Mr. Romanov. "We're looking forward to finalizing this by month's end and proceeding with the final licensing agreements for iSIGN technology in the territories of The Peoples Republic of China, Hong Kong, Taiwan and Macao. Final details will be released once the LOI is signed." 

About iSIGN Media
iSIGN Media is a North American leader in multiplatform advertising solutions that utilize Bluetooth, Mobile, Wi-Fi and Location-Aware technologies to deliver rich media, permission-based messages to engage consumers more deeply and cost-effectively. The resulting business intelligence and real time metrics, gathered through iSIGN's patent-pending advertising platform, deliver insights into emerging consumer behaviors that help advertisers measure their efforts and make better business decisions to increase ROI and customer loyalty. Headquartered in Richmond Hill, Ontario, with R&D and customer support operations in Vancouver, BC and Tampa, FL, the Company has also grown to become the largest owner/operator of in-store digital media in Canada with 5,600 digital signs in 1,400 locations. Partners include: AOpen America Inc. and IBM, with solution distribution by BlueStar Inc. Additional information can be found at [ www.isignmedia.com ].

About Chinney
Chinney is a limited liability company incorporated in Bermuda with its shares listed on The Stock Exchange of Hong Kong Limited. Chinney is an investment holding company. The principal activities of its subsidiaries comprise the trading of plastic and chemical products, provision of building related contracting services, provision of foundation piling works and sub-structure works, building construction works for both public and private sectors and others, which include distribution of aviation system and energy saving products and property holdings. Additional information can be found at [ http://chinneyalliancegroup.etnet.com.hk/ ].

Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with iSIGN Media's business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate," "believe," "plan," "estimate," "expect," "intend," and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect iSIGN Media's current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations. iSIGN Media assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

© 2012 iSIGN Media Solutions Inc. All Rights Reserved. All other trademarks and trade names are the property of their respective owners.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility or accuracy of this release.