KIRKLAND, WA--(Marketwire - Sep 26, 2012) - The Internet Marketing Specialist Designation (IMSD), an innovative professional training program from Market Leader (NASDAQ: [ LEDR ]) and real estate marketing guru Ben Kinney, has launched an extensive new set of training curriculum to help real estate professionals take advantage of the latest technology and social marketing platforms to drive more business and make more money. 

The new curriculum will begin with a brand-new class on Facebook marketing on October 2^nd. Interested agents can sign up for a free class by visiting [ www.imsd.net/freeclass ]. 

The new IMSD framework is broken down into three core components: Social, Search and Systems. Each course lasts 4-6 weeks and includes live and recorded classes, homework assignments, ad copy, scripts and other resources.

• Social: Implement proven systems to generate free leads from Facebook, Twitter and other social networks
  
  
• Search: Get your websites, blogs and videos to rank on the first page of Google using organic and paid strategies
  
  
• Systems: Attract thousands of visitors to your website, capture more buyer and seller leads, and dramatically increase your lead conversion rates.
  

"IMSD is not only helping my business through internet marketing, but the resources provided to me as a graduate are fabulous," said Amy Hahn of Pine Knoll Shores Realty in North Carolina. "Listing presentations that WORK, press release templates, a referral network of other Internet Marketing Specialists to learn from, additional webinars & programs to help me succeed and so much more!"

IMSD was founded in 2011 via a collaboration between Kinney and Market Leader. IMSD is a proven training program that helps real estate professionals grow their real estate business through effective Internet lead generation. Created from interviews with over 1,000 agents and tested and proven over eight years generating thousands of leads, IMSD features a series of classes and homework with techniques to help agents generate more website traffic, capture more leads, and convert more leads into closings.

"I went from accidentally getting 15 leads in October 2011, to 255 in the last 30 days with IMSD," said Scott Adams with Atlanta Location Team. "We are hitting about a 7% conversion rate to qualified clients, and have written 10 offers in the last 60 days when I started implementing the IMSD strategies. I now have a buyer's agent. This is BIG!"

For more information about IMSD and to sign up for a free class, please visit [ http://www.imsd.net/freeclass ]. 

About Market Leader

Market Leader, founded in 1999, provides innovative online technology and marketing solutions for real estate professionals across the United States and Canada. The company serves more than 100,000 real estate agents, brokerages and franchisors, offering complete end-to-end solutions that enable them to grow and manage their businesses. Market Leader's subscription-based [ real estate marketing software ] -- including websites, contact management, a marketing center, and lead generation services -- helps customers generate a steady stream of prospects, plus provides the systems and training they need to convert those prospects into clients. In addition, the company's national consumer real estate sites, including [ www.realestate.com ], give its customers access to millions of future home buyers and sellers, while providing consumers with free access to the information they seek.

For more information on Market Leader visit [ www.MarketLeader.com ].