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IRVINE, Calif.--([ BUSINESS WIRE ])--Anew era of discovery and conquest has dawned on Azeroth!Blizzard Entertainment, Inc. today announced that [ World of Warcraft: Mists of Pandariaa" ], the highly anticipated fourth expansion to the worldas most popular subscription-based massively multiplayer online role-playing game, is now live.

"Mists of Pandaria takes players back to the roots of World of Warcraft -- exploration, discovery, and the epic conflict between the Alliance and the Horde"

Starting today, gamers in the U.S., Canada, Europe, Russia, Southeast Asia, Australia, New Zealand, Mexico, Argentina, Chile, and Brazil can set sail for the newly discovered continent of Pandaria by purchasing the expansion in retail stores or digitally via the gameas official website ([ http://www.WorldofWarcraft.com ]). Mists of Pandaria will be available in South Korea and the regions of Taiwan, Hong Kong, and Macau on September 27, and will launch in mainland China on October 2.

aMists of Pandaria takes players back to the roots of World of Warcraft -- exploration, discovery, and the epic conflict between the Alliance and the Horde,a said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. aIt also contains the widest variety of content that weave ever added in an expansion, and weare excited to be able to share it with players around the world this week in our first truly global launch.a

Standard Edition, Collectoras Edition, and Digital Deluxe Edition Contents

Mists of Pandaria is available now on DVD-ROM for Windows XP/Windows Vista/Windows 7 and Macintosh at a suggested retail price of $39.99 USD. The expansion is also available digitally directly from Blizzardas World of Warcraft website ([ www.WorldofWarcraft.com ]), also priced at $39.99 USD.

A special Collectoras Edition packed with bonus items is also now available exclusively in retail stores at a suggested retail price of $79.99 USD. In addition to the game disc, the Collectoras Edition contains:

• A World of Warcraft: Mists of Pandaria behind-the-scenes DVD and Blu-ray two-disc set including over an hour of developer interviews and commentary
• The World of Warcraft: Mists of Pandaria Collectoras Edition soundtrack CD
• The Art of Mists of Pandaria, a 208-page hardback tome including never-before-seen artwork from the development process
• A special-edition World of Warcraft: Mists of Pandaria mouse pad featuring Chen Stormstout, the legendary pandaren brewmaster
• World of Warcraft Imperial Quilen flying mount and Lucky Quilen Cub pet, StarCraft II Battle.net portraits, and Diablo III banner sigil and accent

In addition, for the first time, World of Warcraft players have the option to purchase a special Digital Deluxe version of Mists of Pandaria (suggested retail price $59.99 USD) via the World of Warcraft website ([ www.WorldofWarcraft.com ]) or by purchasing an activation code at select retailers. The Digital Deluxe edition includes a full digital copy of Mists of Pandaria as well as the digital items from the retail-exclusive Collectoras Edition. Players who purchase the standard edition digitally or at retail will have the option to upgrade to the Digital Deluxe version at any time (for as long as the standalone Digital Deluxe version remains available) for an additional $20 USD.

Mists of Pandaria Game Features

In World of Warcraft: Mists of Pandaria, warships of the Alliance and Horde clash off the coast of a long-lost continent, signaling the start of a new era of discovery and conquest in the history of Azeroth. As players storm the shores of this exotic new frontier and begin to explore its mysteries, they'll encounter brave new allies, unearth ancient secrets, and play their part in reigniting the long-brewing conflict between the Horde and Alliance on a strange battlefield far from home.

Mists of Pandaria offers a wide variety of content for new and returning World of Warcraft players. Features include a new playable race (the pandaren) with its own starting zone and quests, a new character class (the monk), and an expansive new continent for players to explore as they adventure to the new level cap of 90. The expansion also includes a host of new gameplay elements designed to give players even more ways to enjoy the game, including scenarios -- a flexible new kind of cooperative PvE trial; challenge modes, which offer high-prestige rewards for mastering Mists of Pandaria's 5-player dungeons; and an all-new pet battle system.

Mists of Pandaria has received a Teen rating from the ESRB. In addition to the English version, Mists of Pandaria is available fully localized into Latin American Spanish, Brazilian Portuguese, French, German, European Spanish, Russian, Korean, traditional Chinese, simplified Chinese, and for the first time with a World of Warcraft expansion launch, Italian.

For more information about World of Warcraft and Mists of Pandaria, visit [ http://www.WorldofWarcraft.com ]. With multiple games in development, Blizzard Entertainment has numerous positions currently open -- visit [ http://jobs.blizzard.com ] for more information and to learn how to apply.

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft and the Warcraft, StarCraft, and Diablo franchises, Blizzard Entertainment, Inc. ([ www.blizzard.com ]), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industryas most critically acclaimed games. Blizzard Entertainmentas track record includes fourteen #1-selling games and multiple Game of the Year awards. The companyas online-gaming service, Battle.net, is one of the largest in the world, with millions of active players.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Blizzard Entertainment's expectations, plans, intentions or strategies regarding the future, including statements about the expected release date of World of Warcraft:Mists of Pandaria, are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Blizzard Entertainment's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzardas most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Blizzard Entertainment and Activision Blizzard as of the date of this release, and neither Blizzard Entertainment nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.