FAIRFAX, Va., Aug. 7, 2012 /PRNewswire/ -- ThinkGeek's (Nasdaq: [ GKNT ]) covert R&D Branch, GeekLabs, has recently announced its latest plan for world domination: the IdeaFactory, a program for inventors to make use of ThinkGeek's proven product creation process.

(Logo: [ http://photos.prnewswire.com/prnh/20120509/SF04293LOGO ])

The concept is simple; ThinkGeek wants to give makers, inventors, and designers the chance to see their ideas brought to life. This is open to any and all ideas that would be a great fit for ThinkGeek's particular brand of awesome.

The IdeaFactory is a crucible of fire and flame where the best ideas are forged and refined. Once there, then ThinkGeek produces, markets, and sells the final product. Should an idea emerge victorious, the submitter receives a cash advance of $1,000 and 10% of retail sales for the life of the product. Submitters also retain the rights to sell their product on their own site or at cons, tradeshows, and other public events.

"We always want to bring as much awesome to the world as we can," stated Ty Liotta, Mastermind of GeekLabs. "One of the ways to do that is make this process as easy as possible."

Unlike other idea submission sites, the IdeaFactory at ThinkGeek doesn't require a video or other upfront costs. Users simply provide some information, including a description of their idea and a picture or rendering, and that's it. All of the promotion, marketing and heavy lifting is left to ThinkGeek, a company with a 13-year history of bringing awesome to the smart masses.

Those looking for more information about how to submit an idea or about the IdeaFactory, please visit ThinkGeek.com/ideafactory, or contact [ ideafactory@thinkgeek.com ]

ABOUT THINKGEEK

ThinkGeek is the premier retailer for the global geek community. A wholly owned subsidiary of Geeknet, Inc. (NASDAQ: [ GKNT ]), ThinkGeek was founded in 1999 to serve the distinct needs and interests of technology professionals and enthusiasts. Today, ThinkGeek has grown to become the first choice for innovative and imaginative gifts that appeal to the geek in everyone. For more information, please visit [ www.thinkgeek.com ] or call 1.888.GEEKSTUFF.

ABOUT GEEKNET

Geeknet is home to some of the best-known brands in the geek universe, and is the online network for the global geek community. We serve an audience of approximately 48 million visitors each month* and provide the tech-obsessed with content, culture, connections, commerce, and all the things that geeks crave. Want to learn more? Check out [ geek.net ].

Geeknet is a trademark of Geeknet, Inc. SourceForge, Slashdot, ThinkGeek, and Freecode are trademarks of Geeknet, Inc. in the United States and other countries. All other trademarks or product names are property of their respective owners.

(*Source: Google Analytics and Omniture, June 2012.)

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SOURCE Geeknet, Inc.

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