REDWOOD CITY, CA--(Marketwire - Mar 12, 2012) - XcelMobility Inc. (OTCBB: [ XCLL ]) ("Xcel" or the "Company"), a developer of high speed web browsing solutions and related performance enhancing products for mobile devices, is pleased to announce that its Japanese distribution partner, International Strategic Leaders, Inc. ("ISL") ([ http://www.isl-inc.jp/en/mobile ]), has commenced marketing and sales of the Company's Mach 5 Mobile Security and Xcelerator product in select retail stores throughout Japan.

ISL acts as a strategic partner with XcelMobility in the smartphone service sector through a variety of working relationships with a number of major national wireless carriers. As part of the overall marketing effort, the product has been bundled in attractive packaging and is available at point of sale ("POS") displays located in leading Japanese retail outlets including BIC Camera, Yamada Denki and Yodobashi Camera. ISL will continue to roll out the product throughout their distribution network across Japan throughout the upcoming months.

Xcel CEO Ryan Ge comments, "We are very pleased by the initial efforts ISL has undertaken to initiate distribution of Mach 5 to retailers across the nation. We are also extremely delighted by the fact that ISL's partners have commenced television advertising aimed at supporting product availability by driving traffic to the high visibility POS displays. This represents a significant step in the commercialization and brand positioning of our products in Japan."

As part of the Company's continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934, further details of the Company's business, finances, appointments and agreements are filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information visit: [ www.xcelmobility.com ].

About XcelMobility Inc. (OTCBB: [ XCLL ])
XcelMobility is a US-based company focused on the research, development and commercialization of technologies for mobile internet users. The Company develops innovative products which considerably enhance the internet performance of smartphones, tablets and netbooks when connected to cellular carriers. Due to the vast size of the mobile market in Asia and the inherent propensity to connect to the internet using mobile devices, XcelMobility believes that shareholder value is best served by focusing commercialization efforts in the Asian marketplace prior to a product roll-out on a global scale. For more information visit: [ www.xcelmobility.com ].

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the development of new business opportunities, zero operational impact and projected costs, future operations, revenue, profits, gross margins and results of operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

On Behalf of the Board,
Ryan Ge, Director,
XcelMobility Inc.