Cellcom Israel Ltd. (NYSE: [ CEL ]) (the "Company") announced today that following its previous announcement as to the Company's Vice President of Sales and Service resigning from office, the Company's Board of Directors has appointed Mr. Amos Maor, currently serving as the Company's Vice President of Operations and Supply Chain, as the Company's Vice President of Sales and Service, effective February 1, 2012.

Amos Maor has served as the Company's Vice President of Operations and Supply Chain since 2004. From 2002 to 2004, Mr. Maor served as manager of Supply Chain of Elite Industries Ltd., and from 2000 to 2002, he served as manager of Elite's sales division headquarters. Mr. Maor holds a B.Sc. in industry and management engineering from the Technion, Israel Institute of Technology.

Mr. Nir Sztern, the Company's next CEO said today that "Amos joined the Company 7 years ago in which period he turned the operations, technical service and supply chain setup to a central element in turning the Company to the leading Israeli cellular operator. Amos' actions in all fields of his operation are highly valued and I am sure that his capabilities and experience will serve the Company in the increasingly competitive environment. We place great importance in the promotion of employees within the Company and Amos' promotion is a testament of the Company's appreciation of his capabilities and professionalism. We wish Amos success in his new position."

About Cellcom Israel

Cellcom Israel Ltd., established in 1994, is the leading Israeli cellular provider; Cellcom Israel provides its approximately 3.391 million subscribers (as at September 30, 2011) with a broad range of value added services including cellular and landline telephony, roaming services for tourists in Israel and for its subscribers abroad and additional services in the areas of music, video, mobile office etc., based on Cellcom Israel's technologically advanced infrastructure. The Company operates an HSPA 3.5 Generation network enabling advanced high speed broadband multimedia services, in addition to GSM/GPRS/EDGE and TDMA networks. Cellcom Israel offers Israel's broadest and largest customer service infrastructure including telephone customer service centers, retail stores, and service and sale centers, distributed nationwide. Through its broad customer service network Cellcom Israel offers its customers technical support, account information, direct to the door parcel services, internet and fax services, dedicated centers for the hearing impaired, etc. As of 2006, Cellcom Israel, through its wholly owned subsidiary Cellcom Fixed Line Communications L.P., provides landline telephone communication services in Israel, in addition to data communication services. Cellcom Israel's shares are traded both on the New York Stock Exchange (CEL) and the Tel Aviv Stock Exchange (CEL). For additional information please visit the Company's website [ http://www.cellcom.co.il ]

Company Contact
Yaacov Heen
Chief Financial Officer
[ investors@cellcom.co.il ]
Tel: +972-52-998-9755

Investor Relations Contact

Porat Saar
CCG Investor Relations Israel & US
[ cellcom@ccgisrael.com ]
Tel: +1-646-233-2161

SOURCE Cellcom Israel Ltd.

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Cellcom Israel Ltd. Announces Appointment of VP Sales and Service

Cellcom Israel Ltd. Announces Appointment of VP Sales and Service